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William Hill Expands Irish Racing Presence with Four New Ambassadors



Revitalizing Irish Racing: William Hill’s Strategic Ambassador Appointments

In a significant move to strengthen its position in the Irish horse racing scene, the renowned British bookmaker William Hill has announced the appointment of four new racing ambassadors. This initiative includes Irish trainer Gavin Cromwell, acclaimed broadcaster Jane Mangan, and National Hunt jockeys J J Slevin and Sean Flanagan. Effective immediately, these ambassadors will play a pivotal role in William Hill’s outreach and engagement with the racing community.

New Faces, Fresh Insights: Enhancing William Hill’s Racing Coverage

These new ambassadors are set to provide an array of content for William Hill, including blogs focusing on racing news and events, as well as exclusive video materials for the bookmaker’s social media channels. This venture begins with coverage of the Dublin Racing Festival in Leopardstown, featuring J J Slevin competing on Fastorslow.

The move underscores William Hill’s dedication to horse racing, not only in the UK but also in Ireland. Andrew McCleave, Head of Marketing at William Hill Ireland, expressed excitement about the appointments, noting, “All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.”

Expanding Sponsorships Amidst Regulatory Concerns

Alongside these ambassadorial roles, William Hill is further entrenching its commitment to Irish racing through continued sponsorships. The bookmaker has extended its title sponsorship of the William Hill Champion Chase at the Punchestown Festival for an additional three years. This extension, along with a new partnership with media outlet Off The Ball, aims to increase William Hill’s visibility and integration into the Irish racing community.


However, the racing industry in Ireland faces challenges with the looming Betting Regulation Bill. The bill, particularly its Section 141, poses potential restrictions on gambling advertising, which could impact television coverage of racing events. Paul Hensey, CEO of the Association of Irish Racecourses, voiced concerns about these regulatory changes, highlighting the bill’s potential impact on the industry’s visibility and engagement.

Navigating the Future: William Hill’s Ambitious Strategy

As William Hill forges ahead with these strategic ambassadorial and sponsorship endeavors, it navigates an evolving landscape marked by regulatory shifts and industry adaptations. The company’s efforts reflect a broader trend in the betting industry to maintain robust engagement with audiences while adapting to changing legal frameworks.

With its new ambassadors, William Hill is poised to offer richer, more insightful racing content, deepening its connection with the Irish racing community. These developments represent a proactive approach by William Hill to align with the passions and interests of racing enthusiasts, ensuring that the company remains at the forefront of the dynamic world of horse racing.


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