SOFTSWISS Expands into African Market with Turfsport Acquisition

In a strategic move that echoes its commitment to global expansion, SOFTSWISS, a trailblazer in the iGaming tech realm, has marked its presence in the African market.

With the acquisition of a majority stake in Turfsport, a distinguished South African provider of wagering software, SOFTSWISS ventures into new territory, promising innovation and synergy. Explore the intricacies of this significant partnership and its implications for the iGaming landscape.

The Nexus of Innovation: SOFTSWISS Meets Turfsport

The world of iGaming witnesses a pivotal moment as SOFTSWISS, a pioneering force in the industry, acquires a substantial stake in Turfsport. This strategic move unveils a realm of possibilities as both entities embark on a journey of collaboration and innovation.

For over three decades, Turfsport has established itself as a vanguard, offering comprehensive solutions for online, mobile, and retail operators. Their prowess is exemplified by the staggering volume of over 1.5 billion bets placed annually across various platforms. In South Africa, more than 40 operators rely on Turfsport’s platform for horse racing, lotto, and sports betting.

Andrey Starovoitov, co-CEO at SOFTSWISS, emphasizes the significance of this strategic maneuver, recognizing it as a pivotal step toward expanding their footprint in South Africa and the broader African continent. He underscores the region’s burgeoning prominence, paralleling the iGaming developments witnessed in Latin America.

What makes this partnership truly exceptional is the integration of Turfsport’s 35 years of technological advancements into SOFTSWISS’ arsenal. Starovoitov anticipates a robust product portfolio and a continued commitment to delivering top-tier solutions to their partners.

Turfsport’s Perspective: A Symbiotic Relationship

Christian Neuberger, CEO at Turfsport, sheds light on their quest for an international partner to augment their stronghold in South Africa. The partnership with SOFTSWISS promises to infuse innovation and agility into Turfsport’s offerings, ensuring their customers stay ahead in a dynamic market.

The collaboration between Turfsport’s local expertise and SOFTSWISS’ international prowess ushers in a winning combination poised to make waves in the South African and African markets. The prospects are brimming with potential, setting the stage for a transformative journey.

A Strategic Vision: Strengthening Product Portfolio

The Turfsport acquisition serves as a strategic move to bolster SOFTSWISS’ product portfolio, enabling them to cater to regional requirements more effectively. Leveraging Turfsport’s sterling reputation and visibility in the African market, SOFTSWISS aims to solidify its local presence, cementing its status as an industry leader.

The Road Ahead: Insights at ICE London 2024

As the industry anticipates the unfolding narrative of this partnership, SOFTSWISS is primed to share invaluable insights into the South African market during ICE London 2024 at Stand N8-231. Stay tuned for revelations that promise to reshape the iGaming landscape.