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Swedish Gambling Regulator Launches Campaign for Young Adults



Swedish Gambling Regulator Launches Campaign Targeting Young Adults

Gambling can have profound consequences, especially for young adults stepping into the world of wagering. Spelinspektionen, the Swedish gambling regulator, is taking decisive action to raise awareness and foster responsible gambling habits among the younger demographic.

Discover how Spelinspektionen’s latest campaign is crafted to resonate with young adults, encouraging them to think critically about the risks and repercussions of gambling.

Explore the campaign’s unique strategies and learn where young adults can find essential resources and support to maintain healthy gambling habits.

Join Spelinspektionen in promoting responsible gambling and share the campaign to help protect young adults from the potential pitfalls of gambling.


Swedish Gambling Regulator Launches Campaign Targeting Young Adults

The Swedish gambling regulator, Spelinspektionen, has initiated a comprehensive campaign aimed at making young adults reflect on the consequences of gambling. Targeted specifically at those aged 18 to 25, the campaign’s slogan, “With Your Future as a Bet,” emphasizes the inherent risks associated with gambling.

A Strategic Digital Approach

The campaign strategically utilizes digital channels that are popular among young adults, ensuring maximum reach and engagement. A dedicated page on the Spelinspektionen website offers in-depth information about gambling and directs young people to resources where they can seek help if needed.

Collaborative Efforts for Greater Impact

In collaboration with the Public Health Agency and the Swedish Crown Prosecutor, Spelinspektionen aims to address the multifaceted nature of gambling-related issues. By involving these entities, the campaign seeks to provide a holistic approach to gambling awareness and prevention.

Communicating Through Emotion

Yvonne Hejdenberg, Spelinspektionen’s Head of Communications, highlighted the campaign’s focus on emotional engagement. She stated, “Many young people come into contact with some form of gambling through computer games and apps. Our campaign addresses the consequences of unhealthy gambling in an emotional and relatable way. We believe that it will also resonate with adults, particularly parents and relatives of the target group.”


Recent Regulatory Actions

In addition to the campaign, Spelinspektionen has recently taken significant regulatory actions. Last month, the regulator issued warnings and imposed fines on two game developers, Hacksaw Gaming and Panda Bluemoon, for featuring their games on unlicensed online gambling sites. Hacksaw Gaming was fined SEK 2.6 million (€226,350), while Panda Bluemoon received a penalty of SEK 700,000. These actions underline Spelinspektionen’s commitment to maintaining a regulated and safe gambling environment.

Addressing the Rising Trend

Gambling has become increasingly accessible to young adults, often through seemingly innocuous means such as in-app purchases and online gaming platforms. Spelinspektionen’s campaign aims to cut through the noise, providing clear, impactful messages that highlight the long-term consequences of gambling.

A Message for the Future

As gambling continues to evolve with technological advancements, the importance of responsible gambling practices cannot be overstated. Spelinspektionen’s proactive approach in launching this campaign is a critical step in educating young adults about the potential pitfalls of gambling. By fostering awareness and offering support, the campaign hopes to mitigate the risks and promote a healthier approach to gambling.


Spelinspektionen’s latest campaign is a pivotal initiative in the ongoing effort to promote responsible gambling among young adults in Sweden. By leveraging digital platforms, collaborating with key health and legal entities, and focusing on emotional engagement, the campaign aims to make a significant impact.


For young adults and their families, the message is clear: understand the risks, make informed decisions, and seek help if needed. The future is too valuable to gamble away.

Join Spelinspektionen in spreading awareness and promoting responsible gambling. Visit their website for more information and resources.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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