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Ontario Welcomes QMRA Quality Mark for iGaming Affiliates



Ontario Welcomes QMRA Quality Mark for iGaming Affiliates

Ensuring Integrity and Compliance in Ontario’s iGaming Market

Imagine a world where every iGaming affiliate operates with the highest standards of compliance, ensuring a fair and secure environment for all.

Ontario’s recent inclusion in the QMRA compliance initiative promises to bring this vision closer to reality, setting new benchmarks for the industry.

Learn how QMRA’s expansion to Ontario will enhance the integrity of the iGaming market and support the growth of regulated sectors.

Discover the details behind QMRA’s compliance quality mark and its implications for Ontario’s iGaming affiliates.


QMRA Introduces Ontario Quality Mark for iGaming Affiliates

Ontario has joined the growing list of jurisdictions participating in the Quality Mark for Responsible Affiliates (QMRA) program, an initiative spearheaded by XY Legal Solutions. This move marks a significant step towards enhancing compliance and integrity within the iGaming industry in the province.

The QMRA Initiative: A Brief Overview

The QMRA initiative, launched in February 2024, aims to provide a standardized compliance framework for iGaming affiliates. Affiliates from key markets can apply for the quality mark, ensuring they meet stringent compliance standards. This initiative builds on the success of a similar program introduced by XY Legal Solutions in September 2021, known as “KVA,” just before the Dutch regulated market opened.

Since its inception, QMRA has expanded to include affiliates from Belgium, Spain, Denmark, Germany, Norway, Sweden, Michigan (USA), the UK, Poland, and Estonia. The initiative has gained traction, with notable affiliates such as Game Lounge, Unilead, Leadstar Media, Applied Digital Media, and Gaming Innovation Group joining the program.

Ontario: A New Frontier for QMRA

Ontario’s regulated iGaming market, overseen by the Alcohol and Gaming Commission of Ontario (AGCO), represents a significant opportunity for affiliates. Since opening to iGaming applications in 2022, Ontario has quickly become a key market for online gaming.


After conducting thorough research, QMRA has finalized the Ontario Compliance Code, allowing Ontario iGaming affiliates to join the initiative. This move ensures that affiliates operating in Ontario adhere to local regulations, maintaining industry integrity and supporting the growth of the regulated iGaming sector.

Benefits of the QMRA Compliance Quality Mark

The introduction of the QMRA compliance quality mark in Ontario offers several benefits:

  1. Enhanced Industry Integrity: By adhering to QMRA standards, affiliates demonstrate their commitment to ethical practices and regulatory compliance, fostering trust among consumers and regulators.
  2. Support for Regulated Growth: QMRA’s framework supports the growth of regulated iGaming sectors by ensuring that affiliates operate within the legal boundaries set by local authorities.
  3. Reputation and Credibility: Affiliates bearing the QMRA quality mark are recognized for their high standards, enhancing their reputation and credibility in the market.
  4. Comprehensive Compliance Checks: The QMRA team conducts rigorous compliance checks to ensure that affiliates meet the required standards, offering peace of mind to all stakeholders.

Recent Developments and Future Prospects

In addition to Ontario’s inclusion, QMRA has recently approved three new websites:,, and These approvals followed thorough checks by the QMRA team to ensure compliance with relevant laws and regulations in their respective jurisdictions.

Marco Hincapié, President of Coljuegos, emphasized the importance of maintaining high standards in the iGaming industry. “Our progress in regulation and the establishment of a centralized data registry will enhance the transparency and accountability of gambling operations. Initiatives like QMRA are vital in supporting these goals.”

The Role of Stakeholders in Promoting Compliance

The success of QMRA’s expansion into Ontario and other markets depends on the active participation of various stakeholders, including operators, regulators, and affiliates. By working together, these parties can ensure that the iGaming industry remains transparent, accountable, and aligned with the highest standards of responsible gambling.


Gweneth Dean, Director of the New York Lottery, highlighted the significance of such collaborations: “Our partnership with compliance initiatives like QMRA helps us create a safer and more responsible gaming environment. It is crucial for maintaining public trust and supporting our mission to fund public services.”

Conclusion: A New Era of Compliance and Integrity

The introduction of the QMRA compliance quality mark in Ontario marks a pivotal moment for the iGaming industry. By setting high standards and ensuring adherence to local regulations, QMRA is helping to foster a safer, more responsible gaming environment.

As the iGaming sector continues to grow, initiatives like QMRA will play a crucial role in maintaining industry integrity and supporting the development of regulated markets. For Ontario, this represents an opportunity to lead by example, demonstrating a commitment to ethical practices and regulatory compliance.

In the coming months, it will be interesting to see how the QMRA initiative evolves and how it impacts the iGaming landscape in Ontario and beyond. For affiliates, operators, and regulators, the message is clear: compliance and integrity are the keys to sustainable growth and success in the iGaming industry.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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