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Ontario Achieves 86% Player Channelization into Regulated Gambling Market



Ontario’s Regulated Gambling Market Triumphs with Strong Player Channelization

Attention all gambling enthusiasts and stakeholders! Ontario is currently celebrating a monumental achievement in the gambling sector. Two years post-launch, the Alcohol and Gaming Commission of Ontario (AGCO) unveils a compelling narrative of success, with an astounding 86% of gamblers choosing the safety and reliability of regulated websites over offshore counterparts. This signifies not only a profound understanding among Ontarians of the benefits of regulated gambling but also underscores the competitive edge and appeal of Ontario’s legal gambling offerings.

Ontario’s Strategic Triumph

A Sea Change in Player Preferences

Gone are the days when offshore gambling sites were the go-to for Ontario’s avid gamblers. A recent survey by AGCO illuminates a significant shift, revealing that the majority now prefer to place their bets within the safe confines of Ontario’s regulated market. This change heralds a deeper awareness and preference for local, regulated options, attributing to the market’s competitive offerings and robust portfolio.

From Offshore to Onshore: A Rising Tide


Before the launch in April 2022, a mere 70% frequented offshore websites, leaving a vast untapped potential for regulation and oversight. Fast forward to today, Ontario boasts 47 registered operators and 77 regulated websites, showcasing the province’s commitment to a flourishing, diverse gambling ecosystem.

Challenges and Commitments

The Lingering Shadow of Offshore Gambling

Despite the significant inroads, the AGCO notes a 13.6% engagement rate with offshore gambling sites, presenting an ongoing challenge. Through diligent research, the AGCO has pinpointed 350 popular offshore sites still frequented by Canadian players. This remains a focus area for regulatory efforts, aiming to further reduce this figure and enhance the appeal of regulated alternatives.

Leadership Applauds Progress


Ontario AG Doug Downey and AGCO CEO and Registrar Dr. Karin Schnarr have both lauded these developments. They attribute this success to Ontario’s internationally recognized model, emphasizing data security, player protection, and game integrity as pillars of their strategy. iGaming Ontario’s Executive Director, Martha Otton, reiterates the commitment to work alongside AGCO to bolster Ontarians’ preference for locally regulated products.

The Future of Gambling in Ontario

Setting a Global Benchmark

Ontario’s gambling market is setting a benchmark for how to effectively regulate and attract players to a safer, more transparent gambling environment. The AGCO’s strategy highlights the importance of regulatory agility and the willingness to adapt to ensure player safety and market competitiveness.

Sustaining Momentum


The journey doesn’t end here. The AGCO and iGaming Ontario are poised to sustain this momentum, focusing on innovative strategies to draw even more players away from the shadows of offshore gambling. The commitment to enhancing Ontario’s gambling landscape is stronger than ever, aiming for a future where 100% channelization is not just an aspiration but a reality.

Conclusion: A Market Transformed

The transformation of Ontario’s gambling market from a predominantly offshore playground to a predominantly regulated haven is a testament to the province’s dedication, strategic planning, and regulatory prowess. With an impressive 86% channelization rate, Ontario has effectively set the stage for a new era of gambling, where player protection, integrity, and market diversity reign supreme. As Ontario continues to refine and expand its offerings, the future looks bright for both players and operators in this vibrant, thriving market.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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