Connect with us


Jamaica’s BGLC Sets New Advertising Standards Amidst Rising Youth Gambling Concerns



Jamaica Tightens Gambling Ad Regulations to Protect Youth, New Standards by BGLC

In a decisive response to the growing concern about gambling’s impact on young people, Jamaica’s Betting, Gaming and Lotteries Commission (BGLC) is revising its advertising standards to foster a more responsible gambling environment.

Following an extensive public consultation, the BGLC has announced new rules for gambling advertisements, slated to come into effect on April 1, 2024. These changes reflect the regulatory body’s commitment to curbing the increasing influence of gambling ads, particularly as the market becomes increasingly competitive.

Key aspects of the new regulations include a prohibition on misleading imagery or content in gambling ads, the mandatory inclusion of a “play responsibly” message, and a focus on protecting minors. Advertisements must clearly state that gambling is restricted to individuals over 18 and avoid featuring anyone who appears to be under 25, except in locations not accessible to minors.

The BGLC’s move is a critical step towards ensuring that the gambling industry operates ethically, particularly in its marketing practices, thereby safeguarding the interests of younger audiences in Jamaica.


Research by Hope Caribbean Co and Bluedot: In collaboration with these agencies, the BGLC conducted research to understand the prevalence of gambling and the connection between gambling advertisements and awareness of gambling risks.

Evidence from Jamaican Schools: The BGLC cited requests from schools for interventions addressing student involvement in gambling as a clear indicator that enhanced social awareness and intervention strategies are urgently needed.

Curaçao Gaming Control Board’s Licensing Applications: Meanwhile, in another part of the Caribbean, the Curaçao Gaming Control Board (GCB) has opened its application process for new online gambling licenses. This development includes a dedicated portal for new applicants and existing sub-licensees, aligning with the upcoming National Ordinance for Games of Chance (LOK).

Transition to Curaçao Gaming Authority: Under the LOK, the newly formed Curaçao Gaming Authority (CGA) will assume regulatory responsibilities, marking a significant shift in the region’s gambling regulatory landscape.



The BGLC’s revamped advertising standards in Jamaica, coupled with Curaçao’s licensing updates, signify a major shift in the Caribbean’s approach to gambling regulation. These measures reflect a growing awareness of the social impact of gambling and a commitment to protecting vulnerable populations, especially youth, from gambling-related risks. As the Caribbean gambling industry evolves, these regulatory changes pave the way for a more responsible and ethically conscious gambling sector.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.