Betano Becomes Global Sponsor of UEFA and Conference Leagues

Betano Becomes Global Sponsor of UEFA Europa and Conference Leagues Until 2026/27 Season

In a landmark move for the sports betting industry, Betano, the prominent sportsbook brand owned by Kaizen Gaming, has been announced as the official global sponsor of the UEFA Europa League and the UEFA Conference League until the end of the 2026/27 football season. This deal underscores Betano’s commitment to enhancing the fan experience across European club football. Discover how this partnership will shape the landscape of these prestigious tournaments and what it means for the future of sports sponsorship.

Betano and UEFA: A Strategic Partnership

Kaizen Gaming has firmly established its sportsbook brand Betano as a leading player in the world of sports sponsorship. The recent agreement positions Betano as the official sponsor of the UEFA Europa League and UEFA Conference League for the next three years, aligning the brand with some of Europe’s most exciting football competitions.

This partnership was formalized in Monaco ahead of the official draw for the 2023/24 season, marking another significant milestone for Kaizen Gaming. Notably, Betano’s sponsorship follows in the footsteps of other high-profile deals, such as bet365’s recent announcement of becoming the official global partner of the UEFA Champions League.

In a parallel arrangement, Stoiximan, another Kaizen-operated brand specifically targeting Greece and Cyprus, will serve as the official sponsor of the European knockout competitions within those regions. This strategic placement allows Kaizen Gaming to maximize its brand visibility across key markets while supporting UEFA’s goals of expanding the reach and appeal of these tournaments.

Building on Previous Success with UEFA

Betano’s new role as a sponsor builds on Kaizen Gaming’s previous collaboration with UEFA, where Betano was the first-ever official betting partner of UEFA EURO 2024. This earlier partnership set a high standard, showcasing Betano’s ability to engage fans on a massive scale and enhance the viewing experience through innovative activations.

Guy-Laurent Epstein, UEFA Marketing Director, expressed enthusiasm about the renewed partnership, stating, “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”

Enhancing the Fan Experience

The sponsorship is not just about brand exposure; it’s about connecting with millions of football fans worldwide. Aris Dimarakis, Deputy CEO of Kaizen Gaming, highlighted the company’s commitment to elevating the fan experience, saying, “During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League.”

This partnership is set to deliver exclusive content, interactive fan engagements, and innovative betting opportunities, making the matches more thrilling for viewers. Betano’s sponsorship aligns with UEFA’s broader strategy of enhancing fan engagement, making the tournaments not just games to watch but experiences to be a part of.

A Strategic Move Amidst a Growing Sponsorship Landscape

Betano’s entry as a global sponsor highlights the growing trend of betting companies investing heavily in football sponsorships to enhance brand recognition. This deal puts Betano in a prominent position within a rapidly evolving market, where sports betting brands are increasingly becoming integral to the fan experience. The agreement also underscores the competitive nature of the industry, where brands like Betano and bet365 are jostling for premier partnerships with leading sports organizations.

Moreover, this announcement comes closely on the heels of Kaizen Gaming’s partnership with Gaming Corps in Bulgaria, signaling the company’s broader strategy to strengthen its market presence through strategic alliances and sponsorships.

The announcement of Betano as the global sponsor of the UEFA Europa League and UEFA Conference League until 2026/27 is a testament to Kaizen Gaming’s ambition and strategic vision. This partnership not only amplifies Betano’s brand visibility but also underscores its commitment to enhancing the fan experience through innovative engagement. As Kaizen Gaming continues to build on its successes, this deal cements Betano’s position as a key player in the global sports betting landscape, promising exciting times ahead for European football fans.