Bet365 Secures Global Partnership with UEFA Champions League

Bet365 Becomes Official Global Partner of UEFA Champions League

In a landmark deal that underscores its commitment to sports sponsorship, bet365 has become the official global partner of the UEFA Champions League, one of the most prestigious and widely watched football competitions in the world. This three-year partnership, running from the 2024/25 season through to the 2026/27 season, marks a significant milestone as bet365 becomes the first sports betting brand to align itself with the Champions League on a global scale. The collaboration is expected to provide bet365 with unparalleled visibility and engagement opportunities among football fans worldwide.

Unprecedented Brand Exposure

Under the terms of the agreement, bet365 will enjoy extensive brand exposure across a variety of UEFA platforms. This includes prominent placement of its branding on in-game perimeter LED boards, media backdrops, and digital channels associated with the UEFA Champions League. The visibility gained from this partnership is set to elevate bet365’s presence in the global sports betting market, aligning the brand with the excitement and prestige of the Champions League.

The partnership is more than just a branding exercise. Bet365 will also launch a large-scale ticket giveaway, offering thousands of fans in select countries the chance to win tickets to UEFA Champions League matches. This initiative is designed to increase fan engagement and provide direct access to some of the most coveted match tickets in the football world, further solidifying bet365’s reputation as a fan-centric brand.

Strategic Expansion in the Betting Market

The deal comes at a time when bet365 is actively expanding its offerings to stay ahead in the competitive sports betting industry. In June 2024, bet365 extended its partnership with Sports Information Services (SIS), integrating SIS’s eSoccer and eBasketball products into its betting platform. This strategic move has introduced over 150,000 new events to bet365’s portfolio, significantly enhancing the range of betting options available to its global customer base. The collaboration with UEFA Champions League is expected to further boost bet365’s market position by attracting a broader audience of sports enthusiasts and bettors.

Official Statements and Future Prospects

Commenting on the partnership, Guy-Laurent Epstein, UEFA’s Director of Marketing, expressed excitement about the collaboration: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.” Epstein’s remarks highlight the synergy between UEFA’s global reach and bet365’s ambition to be at the forefront of sports betting.

The partnership between bet365 and the UEFA Champions League represents a significant step forward in the evolution of sports sponsorship within the betting industry. By securing a three-year deal with one of the most watched and celebrated football tournaments globally, bet365 is poised to enhance its brand visibility and engage with millions of football fans around the world. This collaboration not only strengthens bet365’s position in the market but also sets a new benchmark for how sports betting brands can integrate with premier sporting events. As the partnership unfolds, it will be interesting to see how bet365 leverages this opportunity to further solidify its standing as a leader in the sports betting industry.