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Relax Gaming Partners with Octavian Lab to Boost Italy Presence



Relax Gaming and Octavian Lab Forge Strategic Alliance to Expand in Italy’s Thriving iGaming Market

Italy’s iGaming scene is witnessing a pivotal transformation with the entrance of major industry players.

Relax Gaming, a renowned gaming supplier, has partnered with Octavian Lab, significantly enhancing their Italian market presence.

This partnership promises to deliver an array of top-notch gaming experiences to Italian players, setting new standards in the industry.

Read on to explore how this alliance is poised to reshape the Italian gaming landscape and what it means for players and operators alike.


In an exciting development for Italy’s iGaming sector, Relax Gaming has partnered with Octavian Lab, marking a significant expansion of its footprint in the Italian market. This strategic collaboration not only enhances Octavian Lab’s product offering but also ensures that Relax Gaming’s acclaimed titles become more accessible to Italian players.

The Strategic Importance of the Partnership

Relax Gaming is widely recognized for its high-quality and innovative online casino games. By aligning with Octavian Lab, a respected software house and service provider in Italy, Relax Gaming is set to distribute fan-favorite titles like Money Train, Marching Legions, and Wild Chapo 2 across a network of operational partners in the region.

This move comes after a period of relative quiet from Octavian Lab, whose last notable partnership was with Flows in December 2022, for the provision of a cutting-edge, no-code innovation platform. The new alliance with Relax Gaming marks a significant re-entry into major partnership deals for Octavian Lab.

Emanuele Nocentelli, CEO of Octavian Lab, expressed enthusiasm about the partnership, stating, “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms, and we are confident that Relax content will resonate with a wide audience of players across Italy.”


Expanding Influence in Key Markets

The partnership is part of Relax Gaming’s broader strategy to enhance its presence in key markets, including Italy. This strategy involves working closely with top aggregators like Octavian Lab to ensure that its games reach the most significant number of players possible.

Gianluca Crimaldi, Director of Italy at Relax Gaming, highlighted the strategic nature of the partnership: “To continue our hugely successful trajectory in key markets such as Italy, it is imperative that we continue working alongside some of the industry’s best aggregators. We are delighted to partner with the talented team at Octavian Lab, who are helping ensure our games reach Italian players via the country’s top operators.”

The Italian iGaming Landscape

The Italian iGaming market is one of the most vibrant in Europe, characterized by a robust regulatory framework and a high engagement rate among players. The strategic entry of Relax Gaming into this market through partnerships with local aggregators like Octavian Lab is a testament to the market’s potential for growth and innovation.

Regulatory and Market Dynamics

Navigating the Italian regulatory environment requires deep understanding and compliance with local gaming laws. Octavian Lab’s expertise in this area provides Relax Gaming with the necessary support to ensure that their game offerings not only comply with regulations but are also tailored to meet the preferences and tastes of Italian players.


Future Prospects and Developments

Looking ahead, both companies are poised to further their impact in the Italian market. Relax Gaming’s recent appointment of Martin Stålros as the new CEO, succeeding Simon Hammon, signals a refreshed strategic direction that could foster further innovations and partnerships in Italy and beyond.

As the iGaming industry continues to evolve, partnerships like that between Relax Gaming and Octavian Lab will play a pivotal role in shaping the future landscape of online gaming in Italy. With their combined strengths, both companies are well-positioned to deliver exceptional gaming experiences that meet the sophisticated demands of Italian players while driving forward the industry’s standards for innovation and responsible gaming.

Conclusion: Setting a New Precedent in Italian iGaming

The alliance between Relax Gaming and Octavian Lab is more than a business agreement; it is a strategic move that will likely influence the dynamics of the Italian iGaming market significantly. By combining technological prowess with an in-depth understanding of the Italian market, this partnership sets a new precedent for international gaming operators looking to expand their footprint in regulated European markets.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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