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Tzeract and Kwiff Launch Innovative Bet Builder for Enhanced Sports Betting



Kambi’s Tzeract Innovates the Betting Experience with Kwiff through Bet Builder Partnership

Revolutionizing Sports Betting: Tzeract and Kwiff Forge a Game-Changing Partnership – In the dynamic world of online sports betting, the recent partnership between Kambi Group’s Tzeract and Kwiff marks a significant milestone. This collaboration is set to revolutionize betting experiences starting with Euro 2024, leveraging cutting-edge technology to offer unparalleled betting options.

Unveiling the Partnership:

Innovative Collaboration in Focus: Kambi Group’s newly formed AI-powered trading division, Tzeract, has made a striking entry into the market with its first commercial deal, teaming up with the innovative European betting operator Kwiff. This partnership centers around the deployment of Tzeract’s “Bet Builder” product, a tool designed to redefine how bets are constructed and placed, particularly focusing on the popular realm of football to coincide with the upcoming Euro 2024 tournament.

Expanding Horizons: While the initial focus is on football, the ambition of the partnership stretches much further. Plans are already in place to broaden the scope of the Bet Builder to include a variety of sports, aiming to cater to a diverse audience and enrich the betting landscape extensively.

Technology at Play:

Leveraging AI for Enhanced Betting: Tzeract’s Bet Builder is not just another betting tool; it represents a significant technological leap. Powered by sophisticated AI algorithms, it integrates seamlessly into existing sportsbook infrastructures like that of Kwiff, enabling the operator to offer complex bet-building functionalities without disrupting user experience or platform integrity.


A Tailored Betting Interface: The partnership promises to enhance Kwiff’s user interface by incorporating intuitive and user-friendly betting options that cater to both novice and seasoned bettors. This integration is poised to make online betting more engaging and accessible, just in time for the heightened excitement of Euro 2024.

Industry Perspectives:

Executive Insights: David Jacquet, Interim Managing Director at Tzeract, expressed enthusiasm about this landmark collaboration, highlighting the opportunity to showcase Tzeract’s capabilities broadly outside of the Kambi network. He emphasized the strategic alignment with Kwiff, known for its innovative approach to sports betting, as a critical step towards creating the world’s most exciting betting experiences.

Niklas Fallsjo, Head of Sportsbook Innovation at Kwiff, also shared his optimism about the integration of the Bet Builder. He noted that this tool aligns perfectly with Kwiff’s commitment to elevating the customer experience through innovative technology, anticipating that it will significantly resonate with their users.

Broader Impact:

Setting New Industry Standards: This partnership is expected to set new benchmarks in the sports betting industry, particularly in how betting operators leverage technology to enhance user engagement and satisfaction. The collaboration between Tzeract and Kwiff could serve as a blueprint for future technological integrations in the gaming sector.


Future Expansion Plans: With the initial focus on football and plans to expand into other sports, Tzeract and Kwiff are looking at a broad horizon. The versatility of the Bet Builder is designed to adapt to different sports dynamics, offering tailored betting scenarios that can cater to a wide array of sporting events and customer preferences.


A Strategic Leap Forward: The strategic partnership between Tzeract and Kwiff marks a significant advancement in sports betting technology. By integrating Tzeract’s Bet Builder, Kwiff is not only prepared to offer its customers enhanced betting options for Euro 2024 but is also setting the stage for a broader revolution in how sports betting is experienced worldwide. This collaboration underscores a shared vision for the future of betting – one that is rooted in innovation, customer engagement, and technological advancement. As the sports world turns its eyes to Euro 2024, Tzeract and Kwiff are poised to redefine the boundaries of what’s possible in the betting arena.

Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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