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Highlight Games Joins Forces with 1X2 Network for Enhanced Content Distribution



Revolutionizing the Virtual Sports Betting Landscape: Highlight Games and 1X2 Network Forge Pioneering Partnership

Elevating Virtual Sports to New Heights: The Strategic Alliance between Highlight Games and 1X2 Network – In a move set to redefine the virtual sports betting arena, London-based Highlight Games has entered into a strategic partnership with 1X2 Network, promising to dramatically expand the reach and impact of their premium virtual sports and instant win content across the global betting landscape.

The Partnership Dynamics:

This collaboration brings together two titans of the gaming industry. Highlight Games, renowned for its immersive video virtuals, and 1X2 Network, a leader in content distribution, are combining forces to enhance the availability of unique sports entertainment products. Through this agreement, Highlight Games will leverage 1X2 Network’s robust platform to distribute its exclusive content, including the much-celebrated Soccerbet series and innovative instant win games like Manchester City ‘Scratch of the Day’.

Expanding Content Reach:

The partnership ensures that 1X2 Network’s clientele will gain access to a rich portfolio of games, such as Lotto Goals, IIHF International Ice Hockey, and Moto GP. These games stand out for integrating thrilling sports action with the chance for instant wins, appealing to a broad spectrum of gamers and bettors. Steven Holmes, Co-CEO of Highlight Games, emphasized the significance of this expansion: “This agreement not only broadens the availability of our products but also enriches the sports betting market with high-quality, engaging content.”

Strategic Comments from Leadership:

Kevin Reid, CEO of 1X2 Network, expressed his enthusiasm about the integration, noting, “Virtual sports have always been a cornerstone of our offering. Partnering with Highlight Games enables us to enrich our portfolio with exceptional sports-themed content that resonates with a global audience.”


Broader Industry Impact:

This alliance is poised to set new industry standards for content quality and innovation in the virtual sports betting domain. By combining Highlight Games’ unique video footage-based gaming solutions with 1X2 Network’s distribution capabilities, the partnership addresses a growing demand for varied and immersive betting experiences.

Recent Collaborations and Innovations:

Highlight Games has a history of dynamic partnerships aimed at enhancing its market presence and product offerings. Recent collaborations include working with Boomerang Digital on ‘Lotto Goals,’ a revolutionary numbers game set to captivate audiences with its blend of video archive footage and cutting-edge technology. This game is particularly significant as it is slated for release through a major UK retail operator just in time for the UEFA Euro 2024 Championship, underscoring the strategic timing and market-aware approach of Highlight Games.

Future Prospects and Expansion:

The partnership also builds on Highlight Games’ previous ventures, such as its work with the Azerbaijan National Lottery Company and Sisal Sans, which have broadened its geographical and demographic reach. Furthermore, 1X2 Network’s recent entry into the Michigan market via Rush Street Interactive highlights the network’s commitment to expanding its footprint in regulated markets, providing Michigan players access to acclaimed titles such as Wolf Strike and Eagle Strike.


The strategic partnership between Highlight Games and 1X2 Network is more than a business alignment; it is a forward-thinking approach to reshaping the virtual sports betting landscape. By blending innovative gaming solutions with extensive distribution networks, both companies are set to deliver unparalleled sports betting experiences to users worldwide. As this partnership unfolds, it will undoubtedly introduce new levels of engagement and excitement into the realm of online betting, setting high benchmarks for quality and innovation in the industry.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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