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Beter Enhances Superbet’s Betting Platform with Advanced Solutions



Beter Powers Superbet’s European Expansion with Cutting-Edge Sports and Esports Betting Solutions

Empowering the Future of Betting: Beter and Superbet Join Forces to Transform Sports and Esports Wagering – In an industry-defining move, Beter has teamed up with Superbet via Betbazar to roll out an advanced suite of sports and esports betting solutions. This strategic partnership is set to redefine competitive betting experiences across Europe, leveraging cutting-edge technology and comprehensive content to captivate and engage a diverse audience.

Unveiling the Partnership:

Beter, a leading provider of betting solutions, has formalized its collaboration with Superbet, a prominent player in the European gambling market, through an effective alliance facilitated by Betbazar, the esteemed B2B iGaming marketplace. This collaboration is designed to seamlessly integrate Beter’s innovative betting technologies into Superbet’s robust platform, particularly enhancing their footprint in key markets like Poland and Belgium.

Enhancing Superbet’s Offering:

Through this partnership, Superbet will incorporate Beter’s extensive array of sports and esports betting products, including the renowned ESportsBattle and Setka Cup table tennis tournaments. These additions are poised to significantly enrich Superbet’s betting catalog, offering their customers around-the-clock access to over 45,000 monthly events complete with live streaming, real-time data, and competitive odds.

Strategic Benefits for Superbet:

The collaboration extends beyond product integration, offering Superbet a strategic advantage in the competitive iGaming landscape. By adopting Beter’s comprehensive esports data, Superbet will enhance its market offerings with access to over 35,000 pre-match and 25,000 live events annually across 400 tournaments globally. This robust enhancement is expected to attract a new demographic of bettors while retaining the interest of existing customers through fresh and engaging content.


Executive Insights:

Gal Ehrlich, CEO of Beter, expressed enthusiasm about the partnership, emphasizing Beter’s commitment to setting industry standards and enhancing player experiences across the gaming sector. “Our goal is to continuously raise the bar for sports and esports betting solutions, ensuring our partners like Superbet can offer top-tier experiences to their users,” said Ehrlich.

Ivan Gojic, Head of Risk, Strategic Partnerships, and InPlay Trading at Superbet, highlighted the alignment of Beter’s offerings with Superbet’s ambitious market goals. “Beter’s premium content perfectly matches our vision for expanding our reach and impact within global markets. Integrating Beter’s tournaments is expected to resonate well with our audience, introducing them to innovative betting formats,” Gojic remarked.

Role of Betbazar:

Max Sevostianov, COO of Betbazar, commented on the pivotal role of their platform in facilitating this strategic alignment. “Our platform is designed to streamline the integration of cutting-edge products, such as those developed by Beter, into established operators like Superbet. This partnership exemplifies our commitment to enhancing the iGaming content provision space and ensuring our clients can deploy the latest innovations swiftly and efficiently,” said Sevostianov.

Broader Industry Impact:

This partnership between Beter and Superbet, orchestrated by Betbazar, reflects a broader trend within the iGaming industry towards consolidation and collaboration. By combining strengths, companies are better positioned to navigate the complexities of the global gambling market, adapting to regulatory changes, and meeting the evolving preferences of a diverse player base.



The strategic partnership between Beter and Superbet marks a significant milestone in the evolution of the European iGaming landscape. By leveraging Beter’s advanced betting solutions, Superbet is set to redefine the sports and esports betting experience, offering unmatched value and engagement to its customers. As the industry continues to evolve, such collaborations will be crucial in driving innovation, growth, and sustainability in the competitive world of online gambling.

Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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