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PolarLotto Joins Forces with Fast Track for Online Lottery Expansion



PolarLotto and Fast Track Unite to Revolutionize Online Lottery Betting in Sweden

In an ambitious move that signals a significant evolution in Sweden’s lottery market, PolarLotto has announced a strategic partnership with Fast Track. This collaboration is poised to redefine the online lottery betting experience in Sweden, marrying PolarLotto’s extensive lottery offerings with Fast Track’s innovative iGaming CRM platform. As PolarLotto aims to diversify with online options, this partnership heralds a new era of convenience, personalization, and responsible gaming for Swedish players, offering them access to some of the globe’s most colossal lotteries like Powerball and MegaMillions, alongside 24 other global draws.

The Collaboration:

PolarLotto, a Swedish lottery service provider known for its commitment to responsible gambling, is venturing into the online domain with a robust offering that includes betting options on major international lotteries. This expansion is powered by Fast Track’s advanced technology and automation tools, promising an enhanced user experience through custom segmentation, real-time data capabilities, and personalized player interactions. CEO Benjamin Burnstein’s vision for leveraging Fast Track’s expertise underlines a strategic move towards achieving remarkable business growth and superior player service in the digital space.

Fast Track’s Technological Edge:

Fast Track’s role in this partnership extends beyond mere collaboration; it is a game-changer for PolarLotto’s online ambitions. The iGaming CRM platform by Fast Track is set to empower PolarLotto with tools that enable efficient management of player engagements and customized marketing strategies, ensuring a seamless transition to the online landscape. Simon Lidzén, Co-Founder and CEO of Fast Track, expresses enthusiasm for supporting PolarLotto’s online journey, highlighting the potential to maximize online presence and engagement through their technology.

Expanding Horizons:

This partnership represents a strategic pivot for PolarLotto, enabling the company to tap into the burgeoning online lottery betting market in Sweden. By introducing online betting options, PolarLotto is not just diversifying its services but is also catering to the growing demand for digital lottery experiences among Swedish players. With strict stake limits and a proactive stance against risky gambling behaviors, PolarLotto is set to offer a responsible yet thrilling online betting environment.


A Broader Impact:

The collaboration between PolarLotto and Fast Track signifies a crucial step forward not only for the two companies but also for the Swedish iGaming landscape. As Fast Track continues to enhance its position in the European market, this partnership with PolarLotto underscores its commitment to facilitating online expansion for gaming entities. The success of this alliance could serve as a catalyst for further innovations in the online lottery sector, potentially inspiring similar moves across the industry.

Looking Forward:

As PolarLotto embarks on its online expansion with Fast Track’s technology at its helm, the future looks promising for lottery betting in Sweden. This collaboration is expected to set new benchmarks in player experience, responsible gaming, and business growth within the lottery sector. With a keen focus on leveraging the latest in technology and CRM capabilities, PolarLotto and Fast Track are poised to redefine what it means to bet on lotteries online, offering players unparalleled access to global lottery draws with the convenience and personalization that today’s digital era demands.


The strategic partnership between PolarLotto and Fast Track marks a pivotal moment in the evolution of lottery betting in Sweden, offering a glimpse into the future of online gaming. With a commitment to responsible gaming, technological innovation, and player satisfaction, this collaboration is set to transform the online lottery experience for Swedish players. As PolarLotto expands its digital footprint with Fast Track’s cutting-edge platform, the promise of a more engaged, personalized, and responsible lottery betting environment comes to fruition, ushering in a new chapter for the Swedish iGaming market.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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