Betano Renews Partnership with FRF Until 2030

Betano and Romanian Football Federation Forge Ahead: A Decade-Long Partnership to Revolutionize Football”

In a momentous announcement, Betano and the Romanian Football Federation (FRF) reaffirm their commitment to Romanian football with a partnership extension until 2030. This strategic alliance, building on two successful years of collaboration, sets the stage for a transformative era in Romanian football. Discover how this partnership aims to bring the game closer to fans, introduce groundbreaking initiatives, and elevate Cupa Romaniei Betano to unprecedented heights.

A Strategic Alliance Renewed

Betano, a leading online betting operator under Kaizen Gaming, and the FRF have agreed to extend their fruitful partnership, ensuring a collaborative effort in Romanian football’s development until 2030. This renewal underscores a shared vision of innovation and fan engagement, with plans to introduce new competition formats and engaging digital content.

Bringing Football Closer to Fans

The partnership has already yielded significant successes, including the introduction of ‘Bate Cupa,’ a TV and digital show spotlighting the 24 qualified teams of Cupa Romaniei and their players. This initiative showcases player skills in an entertaining and unconventional manner, reinforcing Betano’s commitment to enhancing fan experiences both in the stands and at home.

Commitment to Romanian Football

Kaizen Gaming and Betano pledge to support and invest in Romanian football through a variety of initiatives aimed at promoting the sport’s development in the country. These efforts include supporting local talent, enhancing the Cupa Romaniei’s format, and ensuring the league’s continued relevance and excitement for fans.

Elevating Cupa Romaniei Betano

Founded in 1933, Cupa Romaniei has been a staple in Romanian sports, with the winner qualifying for the UEFA Europa League and participating in the Supercupa Romaniei. Betano’s involvement has rejuvenated this historic competition, introducing a new format that has captivated fans’ attention and injected fresh enthusiasm into the league.

A Journey of Partnerships

Julio Iglesias Hernando, Betano’s CCO, reflects on the journey since the partnership’s inception, emphasizing the shared goal of elevating Cupa Romaniei Betano and fostering football’s development in Romania. Initiatives like ‘Bate Cupa’ highlight the innovative approach to spotlighting teams and players, engaging fans in novel ways.

A Legacy of Sponsorship

Prior to Betano’s involvement, Cupa Romaniei saw sponsorship from major brands like Samsung Electronics, Ursus Breweries, and Casa Pariurilor. Betano’s partnership, however, marks a new era of support, focusing not just on sponsorship but on holistic development and fan engagement.

Betano’s Growing Sports Partnership Portfolio

Betano’s extension of its partnership with the FRF is part of a broader strategy to engage with major football events globally. Following its role as the Official Sports Betting Partner for UEFA Euro 2024 and the FIFA World Cup Qatar 2022, Betano solidifies its position as a key player in sports betting and football sponsorship.

Conclusion: A Future Full of Potential

The renewed partnership between Betano and the Romanian Football Federation promises a future where football in Romania is not just watched but experienced in innovative and engaging ways. With a focus on developing the sport, enhancing fan engagement, and supporting local talent, Betano and FRF are set to redefine the landscape of Romanian football, making it more accessible and exciting for fans, players, and stakeholders alike.