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Push Gaming Expands in Sweden with Glitnor Group Partnership



Push Gaming and Glitnor Group Forge Strategic Alliance to Conquer the Swedish iGaming Market

In the evolving world of iGaming, a new partnership heralds a significant shift. Push Gaming joins forces with Glitnor Group, eyeing the vibrant Swedish market. Together, they aim to redefine gaming excellence in Scandinavia. Witness how this alliance promises to bring innovative and engaging titles to Swedish gamers.

In a move that marks a significant stride in the iGaming sector, Push Gaming, a leading B2B gaming supplier, has announced a strategic partnership with Glitnor Group. This collaboration aims to cement Push Gaming’s presence in the lucrative Swedish market, leveraging Glitnor Group’s popular Lucky Casino and Happy Casino brands. The partnership is a testament to Push Gaming’s ambitious strategy to expand its footprint in the Scandinavian region, an area known for its robust iGaming industry and tech-savvy consumer base.

A Partnership Built on Mutual Excellence

Sven de Ward, Glitnor Group’s Head of Games, expressed his excitement about the partnership, praising Push Gaming’s reputation for creating games that not only engage but also innovate. This alliance is set to bring Push Gaming’s high-quality titles to a broader Swedish audience, enriching the gaming experience for players and setting new benchmarks for quality and innovation in the region.

Strategic Growth and Leadership

The partnership with Glitnor Group comes at a pivotal time for Push Gaming. Following the appointment of Richard Brown as CEO and Mel Camilleri-Bland as COO, the company has been on a trajectory of strategic growth and expansion. These leadership changes signal Push Gaming’s commitment to innovation and its vision to dominate the iGaming space, with Sweden being a key market in their expansion strategy.


A Diverse Portfolio of Slot Games

Push Gaming is renowned for its captivating slot games such as Razor Returns, Jammin Jars, and the Fat series. With plans to unveil new titles like Shamrock Saints and Wild Swarm 2, Push Gaming is poised to enrich its offering further. These games, known for their engaging gameplay and innovative features, are eagerly anticipated by both players and industry insiders.

Fiona Hickey, Push Gaming’s Chief Development Officer, underscored the strategic importance of the Swedish market, noting the rapid growth of Glitnor Group’s brands in the country. She highlighted the upcoming roadmap of titles, backed by established player favorites, as a cornerstone of their strategy to captivate the Swedish audience.

Expansion Beyond Borders

The collaboration between Push Gaming and Glitnor Group in Sweden is part of a broader strategy to establish a strong foothold in Europe. Recent partnerships in Greece and Romania exemplify Push Gaming’s commitment to expanding its reach and influence across the continent. By tailoring its offerings to meet the diverse preferences of European players, Push Gaming is setting a new standard for excellence in the iGaming industry.

Conclusion: A New Era for iGaming in Sweden

The strategic alliance between Push Gaming and Glitnor Group signifies a new era for the Swedish iGaming market. By combining Push Gaming’s innovative gaming solutions with Glitnor Group’s strong market presence, this partnership is set to offer unparalleled gaming experiences to Swedish players. As Push Gaming continues to expand its portfolio and explore new markets, the iGaming industry watches with keen interest, anticipating the next steps of this dynamic and forward-thinking company.


In summary, the partnership between Push Gaming and Glitnor Group is a bold move towards redefining the iGaming landscape in Sweden and beyond. With a focus on innovation, quality, and player engagement, this alliance is poised to leave a lasting impact on the Scandinavian iGaming scene, paving the way for future collaborations and growth opportunities in the ever-evolving world of online gaming.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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