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DATA.BET Ignites Esports Frenzy at ICE London 2024 with Groundbreaking Initiatives



DATA.BET’s impactful presence at ICE London 2024 marks a significant milestone in the evolution of esports within the igaming industry. By offering an engaging platform for competition, showcasing the betting creation process, and leading discussions on the future of esports betting, DATA.BET has solidified its position as a key player in the global esports market. As the company continues to explore new frontiers, its contributions are set to redefine how the world perceives and engages with esports betting.

DATA.BET Spearheads Esports Innovation at ICE London 2024

DATA.BET took the esports world by storm at ICE London 2024, the premier igaming exhibition, by not only showcasing its latest product innovations but also by creating an unforgettable esports arena experience. This strategic presence underscored DATA.BET’s role in pushing the boundaries of esports within the betting and software provider industry.

A Dynamic Esports Arena Experience

The ICE Esports Arena, sponsored by DATA.BET, emerged as the heart of the exhibition, drawing in 1,500 esports aficionados and professionals eager to connect, compete, and witness the fusion of esports and betting in real-time. The arena featured a variety of engaging activities, including a sim-racing F1-themed challenge that captivated attendees with its competitive spirit and high-octane excitement.

Competitive Spirit and Interactive Challenges

Participants had the opportunity to test their skills across various challenges such as Pit Stop, VR and Sim-racing, and Pro Head-to-Head competitions. The “Beat the pro” daily tournament was a highlight, with 47 contestants reaching the finale to compete against professional sim-racers. The electrifying competition concluded with three champions receiving drones as top prizes, while all finalists were awarded branded gifts.


Behind-the-Scenes of Esports Betting

Adding to the immersive experience, DATA.BET’s trading team demonstrated their expertise by generating odds lines from the live tournament content. This unique showcase allowed visitors to gain insight into the intricate process of creating esports betting options, highlighting the provider’s prowess in offering dynamic and reliable data for betting operators.

Leading the Conversation at Esports Betting Conference

DATA.BET also took center stage at the Esports Betting Conference during ICE VOX, where Alex Kozachenko, Chief Product Officer, participated in a pivotal panel discussion titled “Stepping Out of Data Beta.” Alongside industry experts, Kozachenko delved into the critical role of dependable data in esports betting and shared valuable insights on leveraging this data to enhance the esports ecosystem for operators, software providers, and bettors alike.

Commitment to Esports Evolution

Kozachenko’s participation underscored DATA.BET’s dedication to not merely observing but actively shaping the future of esports. By engaging with the broader igaming community at ICE London, DATA.BET reaffirmed its commitment to unlocking the full potential of esports through innovative solutions and strategic collaborations.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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