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BetMGM Joins Forces with X for an Exclusive Sports Betting Partnership



A Pioneering Alliance in the Sports Betting Realm

BetMGM, the esteemed sportsbook collaborator of Entain and MGM Resorts, has unveiled a pioneering partnership with X, the platform formerly recognized as Twitter. This collaboration, hailed as a “first-of-its-kind,” integrates BetMGM’s odds and branding directly into the US social media landscape.

Elevating the Sports Conversation on X

The partnership kicks off with American football odds, setting the stage for a broader inclusion of major professional and college sports. Adam Greenblatt, BetMGM’s CEO, highlighted the unparalleled opportunity to engage with the sports community on X, emphasizing the platform’s role as the epicenter of sports dialogue.

Linda Yaccarino, CEO of X, shared her enthusiasm for bringing sports fans closer to the thrill of the game, enhancing the sports viewing and betting experience on X. This strategic collaboration aligns with the digital evolution of sports engagement, offering fans a unique blend of entertainment and betting opportunities.

Timely Launch for the Super Bowl Spectacle

Strategically announced in time for the Super Bowl, this partnership is poised to captivate the betting and sports community with record-breaking wagering projections. The American Gaming Association anticipates a staggering $23.1 billion to be wagered on the upcoming Super Bowl, highlighting the significant market potential for BetMGM through this partnership.


iGamingBusiness Insight: A Game-Changer in Acquisition

The union between BetMGM and X represents a significant step forward in sportsbook market acquisition strategies. With X’s vast user base and engaged sports audience, BetMGM aims to leverage this partnership to increase its market presence significantly.

Exploring New Horizons in Sports Betting

The comparison with ESPN Bet underscores the innovative approach of BetMGM to tap into the social media domain, distinct from traditional sports media collaborations. The potential for in-app betting on X could revolutionize how fans interact with sports betting, integrating social connectivity with the excitement of wagering.

BetMGM’s Ascending Trajectory

BetMGM’s announcement of nearly $2 billion in revenue for 2023 demonstrates the success of its North American expansion strategy. With a robust market presence and ambitious growth plans, this partnership with X is a strategic move to further cement BetMGM’s position as a leader in the sports betting industry.

Conclusion: A Milestone Moment for BetMGM and X

This exclusive partnership between BetMGM and X marks a significant milestone in the integration of sports betting within social media platforms. By combining the dynamic world of sports conversation on X with BetMGM’s betting expertise, this collaboration sets a new standard for fan engagement and opens up unprecedented opportunities for growth in the sports betting landscape.


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