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Thunderkick and Betway Forge Strategic Partnership to Elevate UK Gaming Scene



Thunderkick Elevates UK Gaming Landscape with Strategic Betway Alliance

In a significant move that enhances its presence in the UK’s vibrant gaming market, independent slots studio Thunderkick has entered into a landmark partnership with Betway, a premier operator renowned for its comprehensive sports betting and gaming offerings. This collaboration introduces a curated selection of Thunderkick’s celebrated slot games to Betway’s platform, marking a pivotal moment in Thunderkick’s expansion strategy within the UK.

A Portfolio of Engaging Titles Hits the UK Market

Betway’s platform will initially feature Thunderkick’s fan favorites, including Midas Golden Touch, Pink Elephants 2, and Sword of Khans, with plans to roll out additional titles promptly. This agreement also ensures that Thunderkick’s eagerly anticipated future releases will join Betway’s diverse gaming collection, promising a year filled with innovative and engaging content for UK players.

Thunderkick and Betway: A Union of Quality and Innovation

Betway, with its global footprint spanning Europe, Africa, and the US, alongside its strong UK presence, represents an ideal partner for Thunderkick’s ambitious growth plans. This partnership underscores Thunderkick’s commitment to enhancing its market share and revenue in the UK, following on the heels of successful collaborations with other industry leaders like Skywind Group.

Fredrik Ekholm, Head of Sales at Thunderkick, expressed enthusiasm about the partnership, highlighting Betway’s significant role in the UK market and the potential for Thunderkick’s games to resonate with a broad player base. Ekholm anticipates that this collaboration will serve as a cornerstone in Thunderkick’s ongoing expansion efforts, not only in the UK but across Betway’s operational markets.


Betway’s Commitment to Premier Gaming Experiences

Anthony Werkman, CEO of Betway, lauded Thunderkick’s innovative and diverse game portfolio, underscoring the alignment with Betway’s mission to offer top-tier entertainment to its customers. Werkman is confident that Thunderkick’s creative slots will complement Betway’s existing offerings and captivate the UK audience, further enriching the gaming experience on the Betway platform.

A Future of Enhanced Player Engagement and Market Growth

As Thunderkick and Betway embark on this strategic partnership, the UK gaming scene is set to benefit from a fusion of Thunderkick’s creative prowess and Betway’s extensive reach. This collaboration not only bolsters Thunderkick’s UK presence but also sets the stage for future growth, promising an exciting gaming journey for players and a model of successful partnership within the industry.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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