Connect with us


FSB Revolutionizes Sports Betting with Automated Bet Builder Product Launch



FSB’s Innovative Bet Builder: A New Chapter in Sports Betting

Global sports betting platform provider FSB is setting new industry standards with the launch of its fully automated, pre-packed Bet Builder product. This groundbreaking addition to FSB’s sportsbook platform is a testament to the company’s commitment to innovation and its ability to generate additional revenue layers for operators. Powered by FSB’s proprietary football pricing models, this new product offers an extensive selection of pre-built Bet Builder bets across individual matches, enhancing the betting experience for users worldwide.

Automated Betting Content: Spanning Continents and Leagues

FSB’s pre-packed Bet Builder demonstrates the company’s advanced automated capabilities by integrating odds content into nearly 100,000 annual matches. This includes top-flight and lower league action across various continents in both men’s and women’s football. This wide-reaching approach ensures a diverse and engaging betting experience for users globally.

The development of the pre-packed Bet Builder was a multi-month, end-to-end collaboration between FSB’s Trading, Product, and Quant teams. The core output includes player/team props content, with a sharp focus on user experience (UX) optimization. This is evident in the unique front-end carousel display, designed to provide an intuitive and engaging interface for bettors.

Elevating the Football Offering: Enhanced Margins and Player Value

Mark Wilson, Sportsbook and Trading Director at FSB, comments on the impact of this innovative product: “The introduction of our pre-packed Bet Builder product elevates our football offering to a whole new level. We’re producing a vast volume of automated, pre-packed betting content. Initial data shows margins north of 30% and increased player Lifetime Value (LTV) numbers across our partner community.”


This latest rollout underscores FSB’s unique position as a leader in developing contemporary, innovative sportsbook technology products. The Bet Builder not only enriches the sports betting landscape but also reinforces FSB’s reputation as a top B2B sportsbook specialist. As the sports betting industry continues to evolve, FSB remains at the forefront, driving growth and enhancing the betting experience with cutting-edge technology and user-centered design.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.