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Industry Stalwart Steve Rogers Bolsters 20SHOTS’ Expansion with Strategic Investment



Steve Rogers Amplifies 20SHOTS’ Market Presence with Strategic Investment

In a significant development for the affiliate marketing sector, 20SHOTS has announced the addition of Steve Rogers, former Chief Commercial Officer of Inspired Entertainment, to its line-up of high-profile investors. This move marks a pivotal moment for the UK-based affiliate marketing product provider, as Rogers brings over two decades of industry experience and expertise to the table. His investment in 20SHOTS is a testament to the company’s unique business model and its potential in the global betting and gaming market.

Rogers’ Expertise to Drive 20SHOTS’ Expansion Plans

Rogers’ entry into 20SHOTS’ investment circle is set to accelerate the company’s growth trajectory, enhancing its commercial and execution capabilities. With a rich history in the sector, including facilitating partnerships with sports legends like Shaquille O’Neal and Mike Tyson and major leagues like the NFL and NBA, Rogers’ influence in the industry is unparalleled. He joins other distinguished investors such as Animal Capital, Jasper White, John Pettit, and Alex Donohue, further solidifying 20SHOTS’ position in the market.

Jacob Kalms, co-founder and CEO of 20SHOTS, expressed excitement about Rogers’ involvement, emphasizing its strategic importance in achieving the company’s goal of becoming a leading affiliate marketing technology platform. Kalms underscored Rogers’ contribution to expanding 20SHOTS’ market reach, including in key regions like Latin America, the United States, and the United Kingdom.

Rogers’ Vision for 20SHOTS and Affiliate Marketing Evolution

Rogers brings a wealth of industry insights and connections that are invaluable to 20SHOTS’ expansion. He envisions harnessing the power of fantasy sports and innovative marketing technologies to enhance operators’ capabilities in customer recruitment and retention, especially amid evolving regulatory landscapes. His involvement is set to catalyze 20SHOTS’ product development and territorial expansion, ushering in a new era of growth and innovation for the company.


With Rogers at the helm alongside Kalms and the dynamic 20SHOTS team, the company is poised to redefine affiliate marketing strategies and elevate its offerings to meet the growing demands of the global iGaming industry. This strategic partnership marks a significant milestone for 20SHOTS, reinforcing its commitment to revolutionizing affiliate marketing through cutting-edge technology and strategic industry alliances.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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