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Bet365 and BlueBet Amplify Their US Footprint with Strategic State Launches



Bet365 Breaks New Ground in Indiana

Bet365, a global leader in online sports betting, has furthered its US expansion strategy by launching operations in Indiana. Partnering with the esteemed French Lick Resort casino, Bet365 now offers a diverse range of betting options on various sports and competitions to Indiana’s avid sports enthusiasts. This strategic move marks Indiana as the eighth US market for Bet365, joining other active states like Kentucky, Louisiana, and Colorado.

Elevating the Sports Betting Experience in Indiana

Indiana, known for its rich sports heritage, including the famous Indianapolis 500 and a deep-rooted basketball culture, presents a unique opportunity for Bet365. The operator promises an unmatched betting experience with features like Bet Boosts, rapid in-game products, and distinct same-game parlays. As Indiana breaks records with its $50.6 million adjusted gross revenue in December 2023, Bet365’s entry is poised to further stimulate the state’s burgeoning sports betting sector.

BlueBet Expands Its Reach to Louisiana

Simultaneously, Australian-based BlueBet is making waves with the expansion of its ClutchBet brand in the dynamic Louisiana market. Already operational in Iowa and Colorado, ClutchBet’s Louisiana launch symbolizes a significant milestone in BlueBet’s ‘Capital Lite’ US market strategy. This move is powered by BlueBet’s proprietary global platform, ensuring efficient scalability and cross-jurisdictional capabilities.

BlueBet’s Strategic Growth and Future Prospects

BlueBet CEO Bill Richmond emphasizes the brand’s commitment to evolving their market approach, which has led to accelerated growth and capital efficiency. This Louisiana launch not only solidifies BlueBet’s US presence but also aligns with its vision to introduce a white-labeled B2B sportsbook-as-a-solution, currently under discussion with potential partners.


Analyzing the Betting Landscapes of Indiana and Louisiana

Indiana’s record-breaking revenue in December 2023 underscores the thriving nature of its sports betting market. Leading operators like Ameristar Casino and DraftKings dominate the scene, with Bet365 aiming to capture a significant market share. Indiana’s potential move towards igaming, where Bet365 already has a strong presence, could unlock additional revenue streams.

Louisiana’s Record-Breaking Sports Betting Performance

Louisiana, setting consecutive monthly records in sports betting handle, presents a lucrative landscape for new entrants like BlueBet. With a total of $377.0 million wagered in December alone, the state’s sports betting market is ripe for growth. This environment, combined with Bet365’s recent entry and BlueBet’s current expansion, signifies a new era of competitive and diverse betting options for Louisiana’s passionate sports fans.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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