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bet365 Teams Up with French Lick Resort to Launch in Indiana, Expanding US Footprint



bet365 Expands US Operations with Indiana Launch Through French Lick Partnership

In a significant expansion move, bet365, a leading sports betting operator, has entered Indiana, marking this as the eighth US state where it has established its presence. This strategic step was made possible through a partnership with French Lick Resort, further cementing bet365’s growing influence in the American sports betting landscape.

Exclusive Offers and Advanced Betting Features

For new bet365 customers in Indiana, a realm of exciting introductory offers awaits, including the ‘Bet $5 Get $150 in Bonus Bets.’ This initiative is designed to welcome Hoosier State residents to bet365’s extensive selection of 780,000 live-streamed events. The platform offers a wide range of betting options across major leagues, such as the NFL and NBA, alongside innovative features like Same Game Parlay, Cash Out, and early payouts on select bets.

Indiana’s Rich Sporting Heritage and bet365’s Commitment

A bet365 spokesperson highlighted Indiana’s deep-rooted sporting heritage, which includes hosting the nation’s first professional baseball game and a storied basketball legacy. “New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can now relish the unique bet365 experience, which includes incredible Bet Boosts, the fastest In-Game product, and distinct Same Game Parlays,” they stated.

Financial Performance and Community Contributions

Following its launch in Louisiana last year, bet365 reported a robust 2023 revenue of £3.39bn ($4.30bn). Despite these impressive figures, the company faced a loss of £24.5m. Notably, the Coates family, which owns bet365, emerged as the third-highest taxpayers in the UK, contributing a substantial £375.9m to the government in 2023.


bet365’s Accessible Sports Betting in Indiana

Indiana residents are now invited to join the world of bet365 by registering for an account. This move is a testament to bet365’s commitment to expanding its global reach while providing safe, innovative, and engaging sports betting experiences to a growing number of enthusiasts in the United States.

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