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Alpha Odds Boosts Client Profits by 10% in 2023: A Triumph in Betting Efficiency



Revolutionizing the Betting World: Alpha Odds’ Monumental Achievement in 2023

A Leap Forward in Betting Efficiency

Sportradar’s groundbreaking tool, Alpha Odds, has set a new benchmark in the betting industry by delivering an average profit increase of 10% for its clients in 2023. Launched a year prior, Alpha Odds has rapidly expanded its influence, now serving over 60 betting operators globally. This innovative tool, powered by Sportradar’s advanced artificial intelligence, recalculates betting odds dynamically, offering tailored prices aligned with operators’ risk exposure and liabilities.

Artificial Intelligence: The Game Changer

Alpha Odds harnesses the power of AI to refine the probability predictions of game events more accurately than ever before. This technology empowers operators to manage risks effectively and adapt betting prices in real time, enhancing trading operations’ stability and efficiency by a notable 11%. A comprehensive analysis of 17 million betting tickets across Sportradar’s clientele vividly illustrates the AI models’ effectiveness within Alpha Odds.

Certification and Assurance: The Mark of Reliability

The financial reconciliation feature of Alpha Odds has earned a commendable recognition, achieving the International Standard in Assurance Engagement (ISAE) 3402 Type 1 certification. This prestigious certification, independently verified by PwC auditors, acknowledges the robustness of Sportradar’s computational practices. It offers clients a clear view of the key processes driven by Alpha Odds, ensuring transparency and accuracy in financial aspects.

Setting a New Industry Standard

Darren Small, Sportradar’s Senior Vice President of Managed Trading Services (MTS), remarked on the milestone, highlighting that Alpha Odds has revolutionized the trading of betting markets since its inception. “The independent ISAE certification not only validates Alpha Odds’ performance but also instills confidence in our clients about the solution’s financial transparency and accuracy,” he stated.


Sportradar’s Alpha Odds stands as a testament to the potential of AI in transforming betting markets, offering operators a state-of-the-art tool to amplify their profits and optimize their trading strategies efficiently.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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