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The Fintech Revolution: Gamification Takes Center Stage



In the dynamic world of finance and technology, fintech is undergoing a remarkable transformation.

A paradigm shift inspired by the iGaming industry is setting the stage for innovation and user engagement on a grand scale.

The driving force behind this transformation is gamification, a concept that has already proven its mettle in iGaming.

This article explores how fintech companies are embracing gamification to revolutionize the financial services landscape.

Unlocking the Power of Gamification

Recently, the Forbes Future of Fintech Summit served as a platform for influential leaders to delve into emerging trends within the fintech sector. A significant focus emerged from these discussions – gamification, a concept that involves the application of motivational engineering techniques. In essence, it’s about making financial interactions engaging and exciting, much like the world of iGaming.


Cross-Industry Potential of Gamification

Uri Poliavich, CEO of Soft2Bet, a notable player in the iGaming industry, played a pivotal role in these discussions. While gamification is commonly associated with social gaming, Uri Poliavich shed light on its broader potential. He highlighted the fact that gamification has powered remarkable growth in iGaming through enhanced engagement and retention. Importantly, Uri Poliavich emphasized that gamification can extend its benefits beyond iGaming into the fintech arena.

Soft2Bet’s Path to Gamification Success

Soft2Bet, a trailblazer in gamification, has introduced its Motivational Engineering Gaming Application (MEGA) technology. This innovative approach has proven instrumental in the company’s success. Soft2Bet’s remarkable journey demonstrates that gamification can significantly boost engagement, customer retention, and revenue. For fintech, this means an opportunity to revolutionize user engagement, transforming it into a gamified experience.

Uri Poliavich expressed this potential eloquently, stating, “Now fintech is about neo-banking, customization, and adapting to new technologies that are replacing retail branches. A generation of users prefers to gamify the experience, and this is where iGaming, specifically Soft2Bet, is at the junction of different niches.”

The Fintech Gamification Revolution

Beyond gamification, the Forbes Summit illuminated other strategies that fintech companies can borrow from the iGaming playbook. These include localization, personalization, and the integration of artificial intelligence to offer users a relevant and captivating experience. Soft2Bet’s COO, Gilad Naim, echoed these sentiments, emphasizing that innovations like MEGA add an extra layer of entertainment for users. This innovation seamlessly aligns with fintech, capturing more user attention and engagement.


“As fintech companies embrace gamification techniques inspired by the iGaming industry, a new era of engagement and innovation dawns in the world of finance. The potential for cross-industry transformation is boundless, and gamification is at its forefront.”

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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