EveryMatrix Appoints Bobby Longhurst as Group Chief Commercial Officer

EveryMatrix Appoints Bobby Longhurst as Group Chief Commercial Officer

EveryMatrix, a prominent player in the iGaming industry, is set to embark on a transformative journey with the appointment of Bobby Longhurst as its Group Chief Commercial Officer (GCCO).

As the stage is set for ICE 2024, get ready to witness an evolution in EveryMatrix’s global commercial strategy.

Bobby Longhurst: A Strategic Visionary Joins EveryMatrix’s Leadership Ranks

In a strategic move that signifies a pivotal moment for EveryMatrix, Bobby Longhurst has assumed the role of Group Chief Commercial Officer (GCCO), setting the stage for an exciting trajectory ahead of ICE 2024. With a remarkable career spanning over two decades in the iGaming industry, Longhurst brings a wealth of industry knowledge, strategic insight, and a proven track record in leadership roles within leading iGaming suppliers.

Longhurst’s illustrious career journey includes his previous role as the Managing Director of SportingTech, where he demonstrated his expertise in rapid revenue growth, effective team management, process improvements, and innovative business development. Before that, he served as the CCO of Pronet Gaming and held the position of Commercial Director at SBTech, further enriching his industry experience and leadership acumen.

In his new capacity as GCCO at EveryMatrix, Bobby Longhurst will shoulder the responsibility of shaping the company’s commercial strategy. This encompasses vital aspects such as account management, sales, and marketing. He is poised to collaborate closely with every business unit within EveryMatrix, harmonizing efforts to fortify the company’s global initiatives and extend its influence across diverse verticals, worldwide markets, and cutting-edge technologies.

As part of this strategic realignment, Bobby Longhurst will succeed co-founder Stian Hornsletten, who will transition to the role of CEO of EveryMatrix’s Games division on February 1st. This dynamic change in leadership is designed to infuse fresh perspectives, harness Longhurst’s industry expertise, and catalyze EveryMatrix’s evolution as a prominent player in the iGaming realm.

Ebbe Groes, Group CEO of EveryMatrix, expressed his enthusiasm for this strategic appointment, emphasizing the company’s commitment to accelerating its growth trajectory. Groes stated, “Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product, and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets, and technologies.” He warmly welcomed Bobby Longhurst to the EveryMatrix family, highlighting the exciting journey that lies ahead.

In response, Bobby Longhurst expressed his eagerness to join EveryMatrix during this transformative phase of growth. He acknowledged the vast opportunities on the horizon, spanning EveryMatrix’s major business units and products, including established and emerging markets such as LatAm. Longhurst particularly highlighted the promising prospects within EveryMatrix’s turnkey platform offering, a segment that has witnessed remarkable success in recent years.

The appointment of Bobby Longhurst as GCCO marks a significant stride for EveryMatrix as it positions itself for a dynamic and expansive future, marked by innovation, growth, and a steadfast commitment to delivering excellence in the iGaming industry. Stay tuned for the unfolding of exciting projects and strategic endeavors under Longhurst’s leadership.