Scott Butera and Brad Egnor have been appointed to the executive team of Affinity Interactive

Effective from April 1, Scott Butera and Brad Egnor will begin their new roles. Scott Butera will take up the position of Chief Executive of Sports Information Group, while Brad Egnor will serve as the Chief Marketing Officer for Artificial Intelligence, according to the company’s recent announcement.

Affinity Interactive, the omnichannel gambling company, has appointed Scott Butera as the Chief Executive of Sports Information Group (SIG) and Brad Egnor as the Chief Marketing Officer for Artificial Intelligence (AI). The company has announced that both Butera and Egnor will take up their respective roles from tomorrow, April 1.

Drawing from over two decades of executive gaming experience, Butera’s new role as the Chief Executive of Sports Information Group (SIG) will involve spearheading the signing of partnerships and ventures that maximize the potential of SIG’s Daily Racing Form content and brand. Additionally, he will be tasked with expanding advance deposit and sports betting capabilities. Prior to his appointment at Affinity Interactive, Butera served as President of Fubo Gaming.

As the new Chief Marketing Officer for Artificial Intelligence (AI) at Affinity Interactive, Brad Egnor will be in charge of enhancing AI digital performance marketing capabilities across different business units, including Daily Racing Form, DRF Bets, and casino. Having previously held similar positions at San Manuel Casino and Resorts Worlds Casino New York City, Egnor brings with him a wealth of experience in optimizing digital marketing strategies through AI.

Andrei Scrivens, the Chief Executive of Affinity Interactive, has expressed his excitement in welcoming Scott Butera and Brad Egnor to the company’s leadership team, stating that he believes they will be invaluable in helping the company create deeper customer engagement and captivate diverse audiences.

“As AI continues to lead the way in meeting the growing demand for online gaming products and omni-channel casinos, Scott and Brad bring relevant skills, networks and experiences that will inform our business strategy. We look forward to taking AI’s digital marketing performance to the next level and providing customers with a truly exceptional gaming experience.”

Scott Butera has expressed his excitement in joining Affinity Interactive, describing the company as dynamic and well-respected. He looks forward to working closely with Andrei Scrivens, Jim, Brad, and the entire Affinity Interactive team to continue building on Sports Information Group’s world-class digital offering.

“I am thrilled to be joining such a dynamic, well-respected company and look forward to working closely with Andrei, Jim, Brad and the entire Affinity Interactive team to continue building on Sports Information Group’s world class digital offering.

“The industry is at a turning point, and AI is at the forefront of the next frontier where media, technology and gaming come together to deliver exciting new experiences for consumers globally. DRF’s content and brand is unparalleled, and I could not be more excited to bring to life their potential in new ways for the entire AI platform.”

Brad Egnor has also expressed his enthusiasm in joining Affinity Interactive, stating that the company is a clear leader in today’s gaming ecosystem. He looks forward to joining the AI team and building on the company’s continued momentum, growing each platform’s dedicated following and fostering stronger customer relationships across the AI network to drive the company to new heights.

“Affinity Interactive is a clear leader in today’s gaming ecosystem and I am excited to join the AI team as we build on the company’s continued momentum. Together, we will continue to grow each platform’s dedicated following and foster even stronger customer relationships across the AI network to drive the company to new heights.”

Affinity Interactive entered into a multi-year partnership with Kambi Group at the end of 2022. This partnership allows Kambi Group to provide its online and on-property sportsbook to power AI’s upcoming retail, digital, and online sports betting offering, DRF Sports. The partnership grants AI access to Kambi’s best-in-class betting solutions, including compliance provision, odds compiling, customer intelligence, and risk management, all built on Kambi’s proprietary software platform.