Soft2Bet Launches Swiper in Romania

Ever wished navigating a casino felt as intuitive as scrolling through Instagram or Tinder? Now, it does.

Soft2Bet has officially launched its revolutionary swipe-based gaming and sportsbook platform—Swiper—in Romania, following its successful debut in Sweden. The platform blends the fluidity of mobile social apps with gamified casino experiences.

Built on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) tech, Swiper engages users through dynamic missions, gesture-based controls, and localized promotions—all under a fully compliant Class I ONJN license.

Let’s explore how Swiper is reimagining iGaming in Romania—and why this could signal a major shift for mobile-first casino design.

Key Points:

1. Swiper introduces social-style swipe navigation for casino and sportsbook browsing in Romania.
2. Powered by Soft2Bet’s MEGA tech, it delivers gamified, personalized, and mission-driven player journeys.
3. ONJN-licensed and localized for Romanian players, Swiper ensures regulatory compliance and tailored promotions.

Soft2Bet Swipes Into Romania: A Game-Changer for Mobile iGaming Fans

As someone deeply involved in the evolution of digital gambling products, I’ve seen many platforms chase the mobile-first dream—but few execute it as seamlessly as Soft2Bet’s Swiper.

Launched this week in Romania, Swiper marks a bold step forward in iGaming UX. Borrowing heavily from the gestures we’ve come to love in Tinder, TikTok, and Instagram, Swiper allows users to swipe their way through a vibrant portfolio of slot games, table experiences, live dealers, and sportsbook markets. The goal? Minimal friction. Maximum familiarity.

A New Era of Gamification with MEGA

At the heart of Swiper lies Soft2Bet’s MEGA (Motivational Engineering Gaming Application) technology. It’s more than just a CMS or frontend UI—it’s a full-on gamification engine. Players are met with challenges, achievements, missions, and progress bars, reminiscent of mobile RPGs or fitness apps. This approach doesn’t just entertain; it increases retention and session duration.

It’s no longer enough to just offer “games.” Today’s iGaming operators must offer experiences. Swiper gets that right.

Why Romania? Why Now?

Romania has rapidly become one of Europe’s most dynamic iGaming markets, thanks to its clear regulatory framework and rising internet penetration. Soft2Bet, already licensed in 19 jurisdictions, clearly sees Romania as a long-term strategic market. Holding a Class I ONJN license, Swiper’s entry is not a test—it’s a fully localised product with regional promos, content, and payment flows.

Players can explore not only popular global slots, but also regionally favored sports markets and events. This localization effort shows that Soft2Bet isn’t just launching new tech—they’re doing their homework.

Following Sweden’s Footsteps

The Romania launch closely follows Swiper’s Swedish rollout, where Soft2Bet fine-tuned the platform to meet the requirements of Spelinspektionen while optimising for the Scandinavian user. That learning now transfers to Romania, making this more than just a carbon copy rollout.

The design has been tuned for mobile-first users, meaning it works better on a smartphone than on desktop. Short-form videos, swipe gestures, and gamified navigation are not just nice-to-haves—they’re core features.

A Smart B2C Strategy

Soft2Bet’s B2C brands like Swiper serve a dual purpose. First, they bring innovation directly to market. Second, they showcase what’s possible with their B2B solutions. In CPO Yoel Zuckerberg’s words, these launches are “proof of concept” for how well their data-driven insights and proprietary tech can resonate with local players.

As a consultant, I often tell clients: Don’t just build what works globally—build what resonates locally. Swiper is doing just that.

In a market flooded with copy-paste casino platforms, Soft2Bet’s Swiper brings a refreshing take—one that blends mobile usability, gamification, and localization under one sleek interface.

Romanian players can now enjoy a casino and sportsbook experience that feels modern, functions intuitively, and delivers real entertainment value. Backed by regulatory compliance and proprietary innovation, Swiper is more than a product—it’s a statement.

And if this is where Soft2Bet is going next, the rest of the market needs to catch up—fast.

Tags: #Soft2Bet #RomaniaiGaming #SwiperCasino #OnlineBetting #SwipeGaming #ONJN #MEGAPlatform

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