Evolution Launches First Live Casino Studio in São Paulo, Brazil

Evolution’s Sao Paulo Studio Is a Game-Changer for iGaming Brazil

Evolution has officially opened its first live casino studio in São Paulo, Brazil.

Tailored table games in Brazilian Portuguese, starting with popular blackjack titles.

As an industry observer, I believe this is a confident bet on Brazil’s booming regulated market.

Let’s unpack this strategic move and why it matters for operators and Brazilian punters alike.

Key Points

• São Paulo marks Evolution’s first Brazilian live studio, focused on locale-specific designs.
• Blackjack titles like Clássico, Illimitado, and Brazilian Blackjack lead the offering.
• Full localisation, including language, branding, and compliance, aims to deepen player connection.

Why Evolution’s São Paulo Studio Matters More Than You Think

It’s official—Evolution has entered Brazil’s regulated iGaming market in full force. In January 2025, they were among the first B2B suppliers to launch in the country. Now, with the unveiling of their São Paulo live studio, the company shows serious investment and optimism in a developing market.

Localisation is central to this move—starting with live blackjack in Portuguese. Evolution’s Head of Latin America, Natalia Torres, emphasised that the studio offers fully tailored environments, from table language to operator marketing support ([turn0search0]):

“We are proud to unveil Brazil’s first fully localised live casino studio… empowering operators to go live with content that genuinely connects with Brazilian players.”

Local Blackjack Takes Center Stage

Rather than launching multiple titles at once, Evolution is starting with Brazilianised versions of their flagship blackjack offerings:

• Blackjack Clássico
• Blackjack Illimitado
• Brazilian Blackjack

These tables aren’t just translated—they’re culturally aligned, with familiar game rules and user experiences. According to Evolution’s press release, more titles will follow based on demand ([turn0search0]). It sounds like a precise, phased roll-out strategy rather than a broad-market splash.

Strategic Timing and Competitive Edge

Brazil only regulated online gambling in January 2025. Operators need licensed, localised content fast. Evolution’s São Paulo studio delivers that—helping partners go live with compliant, premium experiences from day one.

Furthermore, this isn’t Evolution’s first time localising. They’ve launched studios in Prague (Czech Republic) and Cebu (Philippines) recently ([turn0search3]), proving their global comfort with tailored live environments. That experience gives them an edge in Brazil.

Why I’m Personally Excited

As someone who follows industry trends, here’s why I’m impressed:

1. Cultural Relevance Drives Engagement
   Players feel at home when game lingo, dealers, and rules reflect local culture.

2. Regulatory Alignment Helps Growth
   Studio-in-country supports Brazil’s licensing framework—and enhances trust.

3. Operator Confidence Increases
   Partners can confidently pitch premium Latin-American dedicated content to Brazilian users.

A Broader Look: Evolution’s Global Expansion Trend

Evolution continues establishing studios in regulated hubs:

• Prague: first Czech studio
• Cebu: first Asia-based studio
• USA: multiple state studios like Rhode Island and Connecticut ([turn0search5])

Brazil is the latest, but not the only big bet. Each new studio strengthens local ties and client trust.

From where I stand, this is a bold yet calculated move. Evolution is not just entering Brazil—they’re embedding local flair, language, and market compliance from the get-go. That’s how you signal long-term commitment, not just quick wins.

For operators, Evolution’s studio means quality, compliance, and connection. For players, it means premium experiences they can relate to culturally.

Overall, Evolution is raising the bar for iGaming in Brazil. And if they keep this momentum—custom content, studio expansions, and local excellence—this could become the blueprint for regulated markets worldwide.