Don.ro Becomes CFR Cluj’s Main Sponsor

Romanian football and online gambling just collided at the top level.

Soft2Bet’s local brand Don.ro has become the main sponsor of Liga 1 powerhouse CFR 1907 Cluj, signaling the company’s deepening commitment to Romania.

This multi-year deal blends sports, technology, and local engagement—backed by Soft2Bet’s proprietary MEGA platform and gamified experiences.

As the 2025–26 season kicks off, fans and players alike will witness a new era of branded sponsorship, digital activation, and responsible gaming.

Don.ro Named CFR Cluj’s Main Sponsor as Soft2Bet Expands Romanian Market Presence

Key Points

• Don.ro named main sponsor of CFR Cluj for the 2025–26 season, with full kit and stadium branding.
• Soft2Bet to activate digital fan engagement tools, tailored for the Romanian market under regulatory compliance.
• Partnership aligns with Soft2Bet’s global expansion, following entries into Greece, Spain, and New Jersey in 2025.

Soft2Bet’s Don.ro Scores Major Sponsorship Deal with CFR Cluj in Romania

Soft2Bet, one of Europe’s fastest-growing iGaming groups, has cemented its Romanian ambitions by signing a multi-year sponsorship deal between its brand Don.ro and top-flight football club CFR 1907 Cluj.

The agreement will see Don.ro become the club’s main sponsor, with prominent branding on home and away kits, training wear, and stadium signage at the iconic Dr Constantin Rădulescu Stadium.

The sponsorship will run from the 2025–26 Liga 1 season, with the brand heavily featured in both physical and digital fan engagement activations throughout the year.

A Strategic Alliance Between Football and Gaming

Cristian Balaj, President of CFR Cluj, praised the agreement:

“The fact that Don.ro is becoming the main partner of our club is both a validation of our work and an important step in strengthening CFR Cluj’s image both nationally and internationally.”

Don.ro, launched in 2024, is powered by Soft2Bet’s MEGA platform, which supports advanced gamification, loyalty mechanics, and personalized betting interfaces. While some features remain inactive in Romania due to regulatory guidance, Soft2Bet has tailored the Don.ro experience to align with local gaming laws and cultural preferences.

The partnership will also see season ticket holders receive a free replica jersey, and the campaign will be supported by a shared emphasis on responsible gambling.

A Don.ro representative commented:

“We are committed to promoting a safe and balanced entertainment environment. This partnership allows us to reach a passionate fan base while educating players about responsible gaming.”

Soft2Bet’s Global Expansion Continues in 2025

The sponsorship deal is the latest chapter in Soft2Bet’s broader international growth strategy. In March 2025, the company entered the US market through a partnership with Caesars Entertainment, launching its first American-facing brand in New Jersey.

Earlier this year, Soft2Bet also launched ElaBet.gr in Greece and secured a full general gaming licence in Spain, reinforcing its ambition to operate in regulated, high-potential markets.

Oksana Tsyhankova, CMO of Soft2Bet, emphasized the alignment of values between Don.ro and CFR Cluj:

“This partnership combines a top-performing football club with our focus on gamified user experiences, product excellence, and performance. Romania is a priority market, and this deal is a natural fit.”

Romania: A Key Market for Regulated Growth

Romania has emerged as one of Eastern Europe’s most dynamic and regulated iGaming markets, offering a transparent licensing system, high mobile penetration, and strong sportsbook demand.

Soft2Bet’s entry through Don.ro reflects the company’s commitment to long-term investment in compliant, culturally relevant products. While gamification tools like spin-to-win mechanics and loyalty missions remain pending regulator approval, Soft2Bet has signaled its readiness to deploy market-specific features as local rules evolve.

The partnership between Don.ro and CFR Cluj is more than a sponsorship—it’s a statement of intent. Backed by Soft2Bet’s proven technology and growth vision, this alliance combines football fandom, digital innovation, and responsible play to redefine how gaming brands engage with sports audiences in Romania.

As Soft2Bet continues its international rise, Romania’s football and gaming fans can expect smarter experiences, stronger partnerships, and sustained market growth—starting with the kickoff of the 2025–26 season in Cluj.