Evolution Signs Exclusive Deal with Hasbro to Live Casino Games

Two global entertainment giants—Evolution and Hasbro—are joining forces to redefine branded online casino gaming.

Under a new multi-year deal, Evolution will become the exclusive developer of live and slot games based on Monopoly and other Hasbro properties.

With globally trusted brands, immersive technologies, and creative game show formats, Evolution is set to revolutionize iGaming entertainment starting in 2026.

Operators, affiliates, and fans should prepare for a new wave of Hasbro-branded titles that blend nostalgia with real-money gaming innovation.

Evolution Secures Exclusive Deal with Hasbro to Launch Monopoly and Hasbro-Themed Live Casino Games

Key Points

• Evolution secures exclusive rights to develop online slots and live casino games for Monopoly and other Hasbro IP.
• New branded content will roll out starting January 2026, including titles like Monopoly Roulette and Game Night.
• The deal spans all Evolution brands, including NetEnt, Red Tiger, Ezugi, and Big Time Gaming.

Evolution and Hasbro Expand Monopoly Partnership into Global Exclusive iGaming Deal

In a landmark move for the branded casino content space, Evolution AB has signed a multi-year exclusive licensing agreement with Hasbro, the global entertainment company and owner of iconic games like Monopoly, Clue, and Operation.

The new deal will allow Evolution to develop live casino and slot games based on Hasbro’s intellectual properties, with initial launches scheduled for January 2026. This agreement builds on the duo’s prior success with Monopoly Live and Monopoly Big Baller, two live casino game shows that became instant player favorites across global markets.

From Tabletop to Tablet: The Rise of Branded Casino Content

The agreement is the result of a competitive Request for Proposal (RFP) process, with Hasbro selecting Evolution as its exclusive iGaming partner. The new suite of titles will expand far beyond Monopoly, offering immersive gaming experiences under titles such as:

• Monopoly Filthy Rich
• Game Night Live
• Monopoly Roulette

These games will be developed and distributed across all Evolution-owned studios, including NetEnt, Red Tiger, Big Time Gaming, and Ezugi, giving operators a wide variety of branded content to offer across both live and RNG verticals.

Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, emphasized the value of the partnership:

“We trust Evolution to bring our brands to life in fresh, exciting ways for our adult fans.”

Evolution’s Chief Product Officer Todd Haushalter echoed the enthusiasm:

“Monopoly is arguably the world’s best casino brand. We can do so many great things with it—and with other Hasbro properties.”

Strategic Timing as Evolution Refocuses on Regulated Markets

The announcement comes at a time of major transition for Evolution. In late 2024, the UK Gambling Commission launched a review of Evolution’s UK licence after it was found that some of its content had reached unlicensed operators.

In response, Evolution has intensified its compliance measures and confirmed it would be withdrawing from grey and black markets across Europe. CEO Martin Carlesund stated:

“We are committed to supporting the licensed UK market and preventing unlicensed traffic.”

While this pivot resulted in a short-term hit to profitability—with Q1 2025 profits falling 5.4% year-on-year—group revenue still rose 3.9% to €521 million, underlining the strength of Evolution’s core business.

The Hasbro partnership signals a renewed focus on long-term value and regulated market growth, offering highly recognizable content within a tightly controlled compliance framework.

Why This Deal Matters for the iGaming Industry

Branded content continues to drive player acquisition and retention in the online gaming space. The combination of Hasbro’s family-friendly IP and Evolution’s high-end technology presents a powerful, trust-building value proposition—especially in regulated markets seeking safe, engaging entertainment.

From Monopoly board nostalgia to real-money rewards, the next generation of players will encounter a world-class fusion of mainstream culture and high-performance gaming.

The exclusive licensing deal between Evolution and Hasbro is more than a commercial agreement—it’s a strategic alignment between two entertainment powerhouses. As iGaming moves further into the mainstream, branded content like Monopoly Live, Clue Slots, or Game Night Roulette offers a scalable, compliant, and engaging solution for both players and operators.

With a global rollout scheduled from January 2026, Evolution is positioning itself not just as a game provider, but as the leader in branded entertainment within the regulated online casino industry. As black-market exits continue, this partnership demonstrates how innovation, compliance, and brand value can redefine iGaming’s next frontier.