Pragmatic Play Rolls Out Custom Live Casino for Bet99 Ontario

Ontario’s vibrant iGaming market welcomes a bold new innovation in live casino.

Pragmatic Play has expanded its partnership with Bet99, rolling out six Bet99‑branded live casino tables.

Thanks to Smart Studio, Bet99 now offers players tailored Roulette, Baccarat, and Blackjack experiences under its own branding.

Discover how this custom setup elevates personalization in regulated markets like Ontario.

Pragmatic Play Unveils Custom Live Casino Tables for Bet99 Ontario with Smart Studio

Key Points

• New Game Selection: Bet99 Ontario now features multiple variations of Roulette, Speed Baccarat, and Blackjack X.
• Custom Branded Tables: Smart Studio allows Bet99 to host six branded tables with tailored look and feel .
• Regulatory Market Expansion: The move aligns with Pragmatic Play’s strategy to adapt content for regulated markets like Ontario.

Pragmatic Play, a leading provider in iGaming, has strengthened its live casino offering in Ontario by enriching its content portfolio for Bet99. Recently, the operator unveiled six new tables featuring branded variations of classic live casino staples—Roulette, Speed Baccarat, and Blackjack X—crafted with the game’s recognisable Bet99 identity. This launch marks a significant step for Pragmatic Play’s localised strategy in regulated markets such as Ontario.

1. Smart Studio Unleashes Custom Branding

The highlight of this expansion is Smart Studio technology. Behind the scenes, it’s a versatile system that enables multiple operators to host tables on the same stream, customizing visuals, logos, and table design to suit each brand’s identity. For Bet99, this means six exclusive tables—Roulette, Auto Mega Roulette, Speed Roulette, Speed Baccarat, and Blackjack X—with bespoke Bet99 branding.

Smart Studio helps cut costs compared to building bespoke studios. Moreover, it speeds up deployment, a key advantage in dynamic markets. Operators gain full control over visual identity without huge infrastructure investments .

2. Enhanced Game Variety for Players

Ontario players now enjoy an enriched live casino experience with fresh Roulette variations, where Spin Auto Mega Roulette boosts pace and player engagement. Adding Speed Baccarat and Blackjack X offers more options for fans of fast-paced action. Each game aligns with player expectations in North America’s rapidly growing regulated market.

These additions complement Pragmatic Play’s broader Ontario offering. Earlier integrations included their live casino suite for Caesars Digital, further cementing their regional presence.

3. Strategic Importance for Pragmatic Play

This extension reveals Pragmatic Play’s broader strategy. Their Smart Studio push represents an attempt to dominate the live casino space in regulated industries. Beyond Ontario, similar custom studio deals have been made across Latin America and Brazil, including partnerships with EstrelaBet and BetPlay.

Pragmatic Play’s COO, Irina Cornides, praised the partnership:
“We are delighted to supply Bet99 in Ontario with more live casino titles alongside access to Smart Studio, which provides.. customisation and localisation opportunities.”

Bet99’s CEO Jared Beber echoed the sentiment:
“Smart Studio is a brilliant way to tailor the experience… showcasing the Bet99 brand.”

4. Competitive Advantage in Ontario Market

Ontario has become increasingly competitive since its regulated launch. Operators must differentiate with superior offerings. Custom branded tables based on popular casino games create a premium atmosphere and enhance brand loyalty.

Though many platforms offer generic live streams, only operators with capabilities to customise tables can truly separate themselves.

The expansion of Pragmatic Play’s live casino offering for Bet99 in Ontario, featuring six custom-branded tables with Smart Studio, is a game-changer. This move highlights how operators and providers can collaborate to deliver bespoke, regulation-compliant experiences at scale and cost efficiency.

As Ontario’s market evolves, demand for distinctive branding and diverse gameplay rises. Pragmatic Play is well-positioned with tailored solutions that meet regulatory demands and player expectations.

This partnership demonstrates a blueprint for modern, flexible live-casino deployment—tailored content delivered swiftly and at scale—setting a new standard in legal-gaming jurisdictions.