Sportingtech Migrates to Nutanix with Continent 8

The iGaming industry faces rising technology costs and mounting pressure to stay efficient.

Sportingtech tackled this challenge head-on by migrating from VMware to Nutanix, avoiding a 42% licensing hike.

With Continent 8’s expertise, the migration delivered huge cost savings, improved scalability, and zero service disruptions.

Let’s explore how this partnership reshaped Sportingtech’s operations and what it signals for the iGaming sector.

Sportingtech and Continent 8: A Cloud Migration That Saved Millions and Boosted Innovation

3 Key Points

• Sportingtech avoided a 42% cost increase by migrating from VMware to Nutanix with Continent 8’s support.
• The project was completed on time with no service interruptions, preserving customer trust and uptime.
• This move highlights how cloud innovation is transforming iGaming infrastructure for cost and performance gains.

Cloud Migration: Why Sportingtech Made the Move

Following Broadcom’s acquisition of VMware, Sportingtech faced a steep 42% increase in virtualization costs.
The company needed a cost-effective, future-proof alternative to continue supporting its global gaming operations.

Sportingtech turned to Continent 8 Technologies, a trusted partner with deep expertise in cloud services and virtualization.
Continent 8 recommended migrating to Nutanix, a modern cloud platform known for scalability, resilience, and cost efficiency.

How the Migration Was Executed Seamlessly

The migration was not just about shifting platforms—it was about maintaining Sportingtech’s reputation for excellence.

Continent 8’s team of experienced project managers and cloud engineers ensured the transition was:

• On time
• On budget
• Without a second of service disruption

This was critical for Sportingtech’s operations, as any downtime would have affected player experience and operator confidence.

Michael Jack, CTO of Sportingtech, noted:

“Working with Continent 8, who constantly push to provide efficiencies and value-added expertise, made good sense to us.”

The Value of Partnership and Expertise

Continent 8 brought more than just technology to the table—it brought deep industry knowledge.

According to Justin Cosnett, Chief Product Officer at Continent 8:

“We help customers focus on revenue-generating operations while we manage the critical infrastructure behind the scenes.”

The successful migration delivered:

• Significant cost savings
• Improved cloud performance
• Stronger resilience for future growth

The project also reinforced Sportingtech’s trust in Continent 8, solidifying a partnership built over years of collaboration.

Broader Implications for the Gaming Industry

This migration isn’t just a one-off success—it’s a signal of where the gaming tech landscape is heading.

As more gaming operators face rising infrastructure costs, they will:

• Look for agile cloud solutions like Nutanix.
• Prioritize partnerships with specialized providers like Continent 8.
• Demand seamless, no-downtime migrations to protect customer experience.

Notably, Continent 8’s recent renewal of its 20-year collaboration with Playtech underscores its role as a go-to partner in the industry.

Sportingtech’s successful migration to Nutanix, guided by Continent 8, is a blueprint for the iGaming sector.

It proves that with the right expertise, operators can reduce costs, improve performance, and strengthen customer trust—all without skipping a beat.

As technology costs climb and competition intensifies, forward-thinking migrations like this will shape the future of iGaming.

In short, the companies that invest smartly today will lead the market tomorrow.