Lottomart Renews UKTV Sponsorship

Lottomart, a rising name in online gaming, has announced the renewal of its sponsorship deal with UKTV’s U&Dave and U&Gold channels—two of Britain’s most beloved destinations for classic comedy and entertainment.

This renewed agreement, secured through Channel 4 Sales, allows Lottomart to maintain a strong, visible presence on UK television. The sponsorship covers over 15 hours per week on U&Dave and 21 hours per week on U&Gold, with Lottomart’s branding showcased at the start, during, and end of broadcasts. The programming lineup includes iconic British favorites like Live at the Apollo, The Office, Gavin & Stacey, Only Fools and Horses, and Blackadder, guaranteeing Lottomart’s name stays front and center alongside cherished national treasures.

Notably, this partnership is part of a broader strategy. Lottomart has simultaneously increased its investment in linear television advertising across Channel 4’s wider network, leveraging both direct and partner channels to amplify its brand presence even further.

Chris Ruddock, Lottomart’s Commercial Director, emphasizes the natural synergy between the brand and the UKTV channels:

“U&Dave and U&Gold offer timeless classics to viewers, and we’re delighted to continue this sponsorship. At Lottomart, we aim to deliver unmissable entertainment where players can enjoy a fun and safe gaming experience. It’s the perfect alignment.”

Additionally, Lottomart has partnered with renowned game developer Yggdrasil to further boost its UK market presence. This collaboration enhances Lottomart’s game portfolio, adding innovative titles and increasing appeal to British players.

For operators, marketers, and media professionals, this move illustrates how cross-platform sponsorship and smart brand alignment can significantly elevate market impact. Lottomart’s expanded strategy reinforces the power of pairing entertainment with gaming, giving players and viewers more reasons to engage.

Lottomart Extends UKTV Sponsorship, Strengthening Its Hold on British Comedy and Entertainment

Key Points

• Renewed Sponsorship: Lottomart extends its partnership with UKTV’s U&Dave and U&Gold through 2025.
• Expanded TV Investment: The brand boosts its advertising spend across Channel 4’s main and partner networks.
• Market Growth Strategy: Lottomart strengthens its UK presence through a partnership with leading game developer Yggdrasil.

Lottomart’s Bold Play for UK Audience Growth

Lottomart’s sponsorship renewal marks more than just a marketing extension—it’s a calculated move to embed the brand deeper into British cultural touchpoints. U&Dave and U&Gold are synonymous with British humor and nostalgia, making them ideal channels for Lottomart to align its image with fun, entertainment, and national favorites.

This sponsorship places the Lottomart brand across 36 combined hours of weekly programming, significantly increasing audience exposure. Viewers tuning in for British comedy classics will consistently encounter Lottomart’s messaging, reinforcing brand familiarity and trust.

Beyond television, Lottomart’s partnership with Yggdrasil reflects a wider digital strategy. By integrating Yggdrasil’s renowned game portfolio, Lottomart ensures it offers high-quality, engaging content to UK players—strengthening both customer acquisition and retention in a competitive market.

Chris Ruddock’s statement highlights the deliberate alignment between Lottomart’s entertainment-driven gaming approach and UKTV’s beloved comedy catalog. This partnership is about more than just airtime; it’s about matching brand values and enhancing consumer experience.

Additionally, Lottomart’s increased spend across Channel 4’s wider advertising network broadens its reach, allowing the brand to target new demographics and reinforce its message across multiple viewing platforms.

Lottomart’s renewed sponsorship of UKTV’s U&Dave and U&Gold is a strategic win, amplifying its presence in the UK’s entertainment ecosystem while reinforcing its position as a leading gaming brand. By pairing its gaming offerings with beloved British TV classics and expanding its content through Yggdrasil, Lottomart is setting itself up for robust market growth in 2025 and beyond. As the UK gambling landscape evolves, Lottomart’s approach showcases how smart partnerships and entertainment-driven strategies can help brands connect deeply with local audiences.