Greentube Partners with Betfair to Expand Across Italian Market

Italy’s booming online casino scene just got a major upgrade! Greentube, the digital gaming division of NOVOMATIC, has announced an exciting new partnership with Betfair, a key brand within Flutter Entertainment.

Through this partnership, Greentube’s premium content is now live on Betfair’s in-house platform, powered by the Capecod aggregation system. Italian players will gain access to a rich library of classic hits and brand-new slots, enhancing their online gaming experience like never before.

Among the launched titles are popular new releases such as Piggy Prizes Wand of Riches, Charmin’ Lady’s Boom, and Piggy Prizes Wish of Riches. Players will also find all-time favorites including Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady’s Charm Deluxe — legendary games that have historically performed exceptionally well in Italy.

This collaboration reflects Greentube’s ongoing commitment to expanding its reach through tier-one partnerships and delivering innovative entertainment tailored to local markets. By working with Betfair, one of the most trusted names in gaming, Greentube ensures that more Italian players enjoy world-class slot experiences seamlessly integrated through the Capecod platform.

For players, this means access to thrilling new games packed with features, as well as the trusted gameplay of iconic titles — all in a secure, regulated environment. For Betfair, it strengthens its competitive edge with top-tier content that attracts and retains engaged players.

Italian players should check out Betfair’s refreshed slots offering today to experience Greentube’s exciting new titles firsthand. Operators and industry stakeholders should watch closely as Greentube continues to expand aggressively into regulated markets, signaling new growth opportunities in Europe’s iGaming sector.

Greentube and Betfair Strengthen Italian Market Reach with Exciting Content Partnership

Key Points

• Premium Content Launch: Greentube rolled out top-performing new slots and classics on Betfair’s Italian platform.
• Seamless Integration: The titles are distributed via Greentube’s Capecod aggregation platform, ensuring easy access for operators.
• Strategic Growth: The partnership strengthens Greentube’s presence in Italy while enhancing Betfair’s portfolio with high-quality gaming content.

Greentube’s Strategic Expansion in Italy

Greentube’s latest move into the Italian market solidifies its role as a leading supplier of online casino content in one of Europe’s most vibrant gaming markets. Italy remains a lucrative territory, with demand for high-quality, innovative slots growing year over year.

The new partnership leverages Capecod’s aggregation capabilities, enabling Betfair to offer Greentube’s titles without the complexities of direct integration. This streamlined solution not only speeds up time-to-market but also provides Betfair with a constantly updated pipeline of games to satisfy diverse player preferences.

New titles such as Piggy Prizes Wand of Riches and Charmin’ Lady’s Boom bring fresh, feature-packed experiences, appealing to players who crave novelty. Meanwhile, evergreen titles like Book of Ra Deluxe offer familiarity and trust, catering to loyal players who have long enjoyed these classics.

David Bolas, Greentube’s Commercial Director, emphasized the importance of the partnership:

“By partnering with Betfair, we are not only expanding our presence in Italy but reinforcing our commitment to delivering a premium, innovative gaming experience. This collaboration with Flutter, a global leader, showcases our shared vision for sustainable growth and quality entertainment.”

From Betfair’s perspective, adding Greentube’s content enriches its portfolio at a time when differentiation and quality are crucial in Italy’s competitive online gaming market.

This collaboration also highlights Greentube’s broader strategy: expanding aggressively across regulated markets while partnering with established operators that value responsible gaming, regulatory compliance, and premium entertainment.

Greentube’s partnership with Betfair marks a major step forward in the evolution of Italy’s online gaming market. By delivering a mix of beloved classics and innovative new titles through a seamless platform, both companies are set to captivate Italian players and drive significant growth. As the regulated iGaming market continues to mature, partnerships like these underline the importance of trusted brands working together to offer players secure, engaging, and world-class experiences.