Altenar Elevates Colombian Sportsbook Market at GAT Expo 2025

Colombia’s online gambling industry is booming, with sports betting accounting for nearly half of the country’s GGR. As the first Latin American nation to regulate online gambling, Colombia presents both opportunity and competition—making local insight vital for operator success. Altenar, a leading sportsbook provider with proven success across LatAm, offers operators the tools, tech, and regional know-how needed to thrive in Colombia’s high-growth market. As Altenar prepares to showcase its offering at GAT Expo 2025 in Cartagena, operators are invited to discover how local expertise can be a game-changer.

Altenar Doubles Down on Colombia with Tailored Sportsbook Solutions Ahead of GAT Expo 2025

3 Key Points:

1. Colombia remains one of LatAm’s most mature regulated markets, with sports betting driving record GGR.
2. Altenar offers localised support, tailored front-ends, and tools like Early Payout and Bet Builder.
3. Altenar’s presence at GAT Expo highlights its regional commitment and on-the-ground expertise.

With Brazil capturing recent headlines in the Latin American iGaming industry, it’s easy to overlook the continued strength and maturity of Colombia’s online gambling sector. But Colombia—long-regarded as a pioneer in LatAm regulation—remains a pillar of sustainable growth, particularly in sports betting.

According to Colombia’s National Administrative Department of Statistics, iGaming played a major role in the country’s GDP growth in 2024. In Q2 alone, sports betting contributed 47% of total gross gaming revenue, highlighting its dominance within the market.

Since legalizing online gambling in 2016, Colombia has created one of the region’s most operator-friendly environments, backed by structured regulation and public health contributions. While new challenges—such as an emergency VAT—have emerged, the foundation remains robust.

Altenar’s Role in Colombia’s iGaming Evolution

Ahead of its attendance at GAT Expo 2025 in Cartagena (April 28–30), Altenar has reaffirmed its commitment to the Colombian market by offering operators a tailored mix of technological innovation and local expertise.

“Colombia has a mature, regulated environment — and we’re here to help operators make the most of it,” says Frederico Caputi, Altenar’s LatAm Sales Manager.

Customised Solutions for a Competitive Market

Altenar’s platform includes several sportsbook-enhancing tools designed to win and retain players in football-first markets. Among them:

• Early Payout and Bore Draw promotions that appeal to fans of both domestic and international leagues.
• Bet Builders, in-play betting, and trading manager tools that give operators flexibility to set competitive odds and manage margins.
• A deep content portfolio, including official data feeds, American sports props, eSports, and virtual sports betting, ensures coverage for every audience segment.

Altenar’s front-end solutions are fully customisable, enabling each brand to differentiate its platform while ensuring regional compliance.

Support That Speaks the Language—Literally

What truly sets Altenar apart in Colombia is its localised support structure. With Spanish-speaking account managers, trading teams in similar time zones, and a clear understanding of regional dynamics, Altenar delivers more than a platform—it delivers a partnership.

“We provide not just software, but strategic support. We speak the language, understand the culture, and adapt accordingly,” Caputi adds.

Colombia continues to be one of Latin America’s most important iGaming markets—and its demand for specialised, scalable sportsbook technology is growing. Altenar is answering that call with hyper-local expertise, flexible solutions, and a presence on the ground at GAT Expo 2025. As competition heats up, the edge will go to those who can truly understand and serve Colombian players—and Altenar is positioning itself at the front of that line.