TotoGaming Promotes Kamo Mayilyan to Lead Innovation

TotoGaming is reinforcing its leadership ranks with a strategic appointment aimed at accelerating its next phase of innovation. The Armenian-based operator has promoted Kamo Mayilyan to Head of Research & Development, placing a proven product strategist at the helm of its future-facing initiatives. With over a decade of financial services and iGaming experience, Mayilyan is now tasked with guiding TotoGaming through a period of rapid, yet sustainable, expansion. This move reflects the operator’s broader ambitions to maintain leadership in Armenia while preparing for broader international impact.

TotoGaming Names Kamo Mayilyan Head of R&D to Drive Strategic Growth and Innovation

3 Key Points:

• TotoGaming has promoted Kamo Mayilyan to Head of Research & Development to lead strategic innovation.
• Mayilyan brings experience in banking, fintech, and iGaming, including leadership roles at Digitain and UCO CJSC.
• His appointment aligns with TotoGaming’s five-pillar vision for global influence and sustainable product evolution.

TotoGaming, Armenia’s premier gaming operator, has announced the appointment of Kamo Mayilyan as its new Head of Research & Development, a move designed to accelerate the company’s trajectory of technological advancement, product evolution, and market leadership.

Founded in 2004, TotoGaming has grown into a fully licensed operator offering sports betting, casino games, and national lottery services. Headquartered in Yerevan, the company holds exclusive rights to operate within Armenia’s regulated gaming market. The operator also manages the Armenian Nationwide Lottery, reinforcing its presence as a critical player in the region.

A Leader with Deep Market and Product Expertise

Mayilyan’s appointment is more than a promotion—it’s a strategic investment in leadership. Having spent the past three years as Head of Product Directions Development at TotoGaming, he has already demonstrated deep alignment with the company’s innovation strategy and long-term product vision.

Before joining TotoGaming in 2021, Mayilyan built a successful career in the Armenian banking and fintech sectors. He held various positions at major Armenian banks before becoming Deputy CEO of UCO CJSC, a financial services firm. His transition to iGaming came via Digitain, where he served as Key Product Owner, crafting and implementing strategic product roadmaps tailored to the rapidly evolving gaming industry.

Driving Innovation with a Global Outlook

Mayilyan now leads TotoGaming’s Research & Development division, where he is tasked with executing a five-point strategic framework. This vision, as outlined in his appointment statement, centers around:

• Advanced technology integration

• Geographical expansion into new markets

• Operational and organizational excellence

• Diversified product development

• Industry-wide leadership through innovation

“We are setting the foundation for sustainable innovation and global impact,” said Mayilyan. “Through cutting-edge technology and an unwavering focus on product excellence, we aim to position TotoGaming not just as a national leader—but as a global force.”

His dual background in financial systems and gaming product development offers a unique perspective that aligns with TotoGaming’s ambitions to merge secure, scalable infrastructure with entertainment-driven player experiences.

Strategic Context and Market Challenges

Mayilyan’s appointment comes amid growing pressure on the Armenian gambling market. Earlier this year, regulators proposed a 10% tax increase on operator turnover, a move that could impact margins and reshape compliance expectations across the sector.

By strengthening its leadership team now, TotoGaming appears to be proactively addressing both market challenges and opportunities, preparing to innovate and scale while maintaining compliance in an increasingly demanding regulatory environment.

The elevation of Kamo Mayilyan to Head of Research & Development marks a pivotal moment in TotoGaming’s growth journey. With a strategic vision grounded in innovation and sustainability, and a proven track record in product leadership, Mayilyan is poised to guide TotoGaming into its next era. As Armenia’s gaming landscape evolves, this appointment demonstrates the operator’s readiness not just to respond—but to lead.