The Visualize Group to Acquire BMM Testlabs

One of the world’s most trusted gaming test labs is entering a transformative new era. The Visualize Group has announced its acquisition of BMM Testlabs, a global leader in gaming certification and compliance services. With CEO Martin Storm continuing at the helm, the acquisition brings new investment, a strategic expansion push, and an employee ownership program designed to share the value of future growth. As global gaming markets evolve, BMM is positioning itself to scale aggressively while retaining its commitment to regulatory integrity and world-class service.

Visualize Group Acquires BMM Testlabs to Power Global Gaming Expansion and Employee Ownership

3 Key Points:

1. BMM CEO Martin Storm retains a significant stake and will continue to lead the company post-acquisition.
2. The deal includes global expansion initiatives and the introduction of employee ownership.
3. Visualize aims to scale BMM’s operations across the rapidly growing global gaming and iGaming landscape.

The Visualize Group, a private equity firm specializing in service-based enterprises, has announced its acquisition of BMM Testlabs, one of the most recognized names in global gaming compliance and testing. The strategic move signals a new phase of growth for BMM, which will retain its leadership under CEO Martin Storm and expand its operational footprint through both organic and acquisition-driven strategies.

Founded in 1981, BMM Testlabs is the longest established private independent gaming testing laboratory in the world. With its headquarters in Las Vegas and offices across 16 countries, the company services a wide spectrum of gaming segments including Class II and III casino gaming, iGaming, sports betting, and lottery systems. It currently holds more than 700 licenses worldwide.

Deal Structure and Strategic Vision

While financial terms have not been publicly disclosed, the acquisition includes a comprehensive employee ownership initiative. This move aligns with Visualize’s philosophy of investing in companies that deliver mission-critical services and operate in high-growth sectors.

According to C.C. Melvin Ike, Managing Partner of Visualize, BMM’s global presence and regulatory reputation made it a “natural fit” for the firm’s portfolio. “BMM provides essential services in a highly regulated and expanding industry,” Ike said. “We’re excited to partner with Martin and his team to further strengthen BMM’s leadership position.”

CEO Martin Storm, who has led BMM since 2006, will retain a substantial equity position and continue steering the company’s strategic direction. Storm emphasized that the acquisition will not only preserve BMM’s core values but enhance its global capabilities.

“This partnership empowers BMM to scale its operations while reinforcing our commitment to integrity, innovation, and service excellence,” Storm stated.

Global Market Growth and Compliance Pressure

As the global gambling sector undergoes rapid regulatory expansion—particularly across Latin America, North America, and parts of Europe and Asia—the demand for reliable testing and certification services continues to surge. New jurisdictions are legalizing iGaming and sports betting, while mature markets like the US and UK are tightening compliance frameworks.

BMM’s deep experience and international footprint make it well-positioned to meet this demand. With offices in Argentina, Brazil, Peru, Spain, Australia, South Africa, and the Philippines, among others, the company is already embedded in key strategic markets.

The acquisition also comes at a pivotal moment for testing labs, which are facing increasing scrutiny from regulators and operators alike. Speed to market, cybersecurity resilience, and compliance agility have become top priorities. Through this acquisition, Visualize aims to increase BMM’s testing capacity, technological investment, and global reach, enabling the company to service emerging regulatory frameworks at scale.

The acquisition of BMM Testlabs by The Visualize Group marks a bold step forward in the gaming compliance industry. With Martin Storm continuing in leadership, the deal brings fresh investment, operational scale, and employee empowerment to a trusted industry cornerstone. As global gambling regulation expands, BMM is now equipped to grow faster, go further, and serve the evolving needs of operators and regulators alike—while keeping compliance, innovation, and integrity at the center of its mission.