Bragg Gaming Invests in RapidPlay to Expand in Brazil

Brazil’s iGaming market is experiencing unprecedented growth, attracting global gaming companies seeking expansion. Bragg Gaming Group has strategically invested in Brazilian game developer RapidPlay to capitalize on this booming market. This partnership aims to deliver culturally relevant gaming content, enhancing player engagement across Brazil. Explore how this collaboration positions Bragg Gaming for success in Latin America’s largest gaming landscape.

Bragg Gaming Partners with RapidPlay to Strengthen Presence in Brazil’s iGaming Sector

3 Key Points

• Bragg Gaming acquires a strategic equity stake in Brazilian developer RapidPlay.​
• The deal includes exclusive rights to distribute RapidPlay’s content across Brazil.​
• All games will utilize Bragg’s Fuze technology, enhancing player engagement and retention.​

Strategic Investment in RapidPlay

Bragg Gaming Group, a B2B iGaming content and technology provider, has taken a significant step by acquiring a strategic equity stake in RapidPlay, a Brazilian game development studio. This move not only secures a share in RapidPlay’s equity but also grants Bragg exclusive commercial rights to distribute the developer’s entire content portfolio through its network of licensed operators in Brazil.​

RapidPlay, founded by seasoned iGaming professionals with deep regional expertise, is renowned for producing premium, culturally resonant content tailored to Latin American audiences. Bragg’s interest was piqued by RapidPlay’s cost-efficient development model, capable of delivering high-quality content at scale—a crucial factor as Brazil emerges as a dynamic gaming market.​

Bragg retains the option to acquire a controlling interest in RapidPlay should future strategic conditions align, indicating a long-term commitment to this partnership.

Brazil’s Expanding iGaming Landscape

Brazil’s online gambling market has witnessed exponential growth, with projections indicating a market size of approximately $1.4 billion by 2025 and $3.7 billion by 2029 . This surge is driven by the recent legalization of online casinos and sports betting, creating a fertile ground for operators and content providers.​

Bragg Gaming has been proactive in establishing its presence in Brazil, launching operations on January 1, 2025. The company has already partnered with over one-third of the country’s licensed operators and operates a local office in São Paulo. With Brazil’s newly regulated online casino market projected to generate significant revenue, Bragg estimates that Brazil could contribute up to 10% of its total revenue this year .​

Leveraging Fuze Technology for Enhanced Gaming

All titles developed under the Bragg-RapidPlay partnership will be powered by Fuze, Bragg’s proprietary engagement technology. Fuze offers real-time gamification, player retention tools, and promotional capabilities, enhancing both player experience and operator performance.​

Neill Whyte, Bragg Gaming Group’s Chief Commercial Officer, emphasized the strategic nature of the partnership:​

“This partnership with RapidPlay is more than just an investment—it’s a strategic move that strengthens our differentiated local content proposition. The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”​

RapidPlay’s CEO and co-founder, Rafael Roos Bordignon, echoed this sentiment:​

“RapidPlay was founded to create genuinely Brazilian gaming experiences. Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”

Bragg Gaming’s investment in RapidPlay signifies a strategic alignment aimed at capturing the burgeoning Brazilian iGaming market. By combining RapidPlay’s local expertise and culturally relevant content with Bragg’s technological prowess and distribution network, the partnership is poised to deliver enhanced gaming experiences tailored to Brazilian players. As Brazil’s online gambling sector continues to expand, such collaborations will be instrumental in shaping the future of gaming in the region.