BetConstruct Joins BOS to Enhance Market Collaboration

​Is BetConstruct’s latest move a game-changer for Sweden’s online gambling industry? By joining the Swedish Trade Association for Online Gambling (BOS), BetConstruct signals a robust commitment to responsible gaming and market innovation. This strategic alliance not only enhances collaboration with key stakeholders but also aligns seamlessly with BetConstruct’s ambitious market expansion plans. Discover how this membership could reshape the future of Sweden’s regulated gambling sector.

BetConstruct Joins Forces with BOS to Strengthen Sweden’s Online Gambling Landscape​

Key Points:

• Strategic BOS Membership: BetConstruct joins BOS, reinforcing its dedication to Sweden’s regulated gambling market.​
• Enhanced Industry Collaboration: The membership facilitates partnerships with industry stakeholders to promote responsible gaming and innovation.​
• Alignment with Expansion Strategy: This move complements BetConstruct’s ongoing efforts to broaden its global market presence.​

BetConstruct, a prominent global provider of gaming technology and services, has officially become a member of the Swedish Trade Association for Online Gambling (BOS). This strategic decision underscores the company’s commitment to Sweden’s regulated gambling market, where its B2C brand, VBet, operates under a local gambling license.​

Significance of BOS Membership

The Swedish Trade Association for Online Gambling (BOS) plays a pivotal role in representing and advocating for the interests of licensed online gambling operators in Sweden. By joining BOS, BetConstruct aligns itself with an organization dedicated to promoting a healthy, safe, and competitive gambling environment. This membership enables BetConstruct to collaborate closely with key industry stakeholders, fostering an environment conducive to responsible gaming and continuous innovation.​

Shacke Manukyan, Head of Compliance at BetConstruct, expressed enthusiasm about the membership, stating:​

“Becoming a member of BOS marks an important milestone for BetConstruct. This membership allows us to collaborate with key industry stakeholders to promote responsible gaming, innovation, and a fair competitive environment in Sweden. We look forward to contributing our expertise and working together to shape the future of the Swedish gambling industry.”​

Gustaf Hoffstedt, Secretary General of BOS, welcomed BetConstruct, noting:​

“We are all delighted to welcome BetConstruct to the BOS family. BOS brings together the major international gambling companies in the Swedish gambling market. BetConstruct’s importance in Sweden has increased in recent years, and we look forward to taking part in their commitment. Thanks to BetConstruct, we are also strengthening the association’s expertise not only in the business-to-consumer area but also as a game supplier.”​

Context of Regulatory Developments

This development comes at a time when BOS is actively advocating for amendments to Sweden’s Gambling Act to address loopholes that allow unlicensed operators to target Swedish players. The association has pinpointed significant gaps within the current legislation that unlicensed operators exploit, undermining the integrity of the regulated market. In response, the Swedish government has appointed a state investigator to review the Gambling Act, aiming to enhance its effectiveness and ensure a fair competitive environment for licensed operators.

BetConstruct’s entry into BOS aligns seamlessly with its broader expansion strategy, which has seen the company forging numerous partnerships to enhance its global footprint. In December 2024, BetConstruct announced a deal with Galaxy Gaming, integrating Galaxy’s table game content onto BetConstruct’s platform. The company also collaborated with Flutter earlier in the year and entered a CRM partnership with Fast Track. These strategic alliances demonstrate BetConstruct’s commitment to delivering diverse and innovative gaming solutions to its partners and customers worldwide.​

BetConstruct’s membership in the Swedish Trade Association for Online Gambling (BOS) signifies a strategic move to strengthen its presence in Sweden’s regulated gambling market. By collaborating with key industry stakeholders, BetConstruct aims to promote responsible gaming, drive innovation, and contribute to a fair competitive environment. This membership not only enhances BetConstruct’s commitment to the Swedish market but also aligns with its global expansion strategy, positioning the company for continued growth and success in the evolving landscape of online gambling.