Soft2Bet Expands into US with New Jersey iGaming Launch

Soft2Bet is making its long-awaited US debut, bringing its cutting-edge iGaming experience to New Jersey in 2025.

Through a strategic partnership with Caesars Entertainment, the company secures market access in one of the biggest online gambling markets.

Following its successful expansion across Europe and Latin America, Soft2Bet is now targeting North America’s booming iGaming industry.

With innovative gamification tools and an ambitious roadmap, Soft2Bet aims to redefine player engagement in the US market.

Soft2Bet Expands into the US with New Jersey iGaming Launch

Key Takeaways from Soft2Bet’s US Expansion

• Soft2Bet will launch a new iGaming brand in New Jersey by summer 2025, pending regulatory approval.
• The entry is facilitated by a market access deal with Caesars Entertainment.
• This move follows Soft2Bet’s expansion into Greece and Spain, reinforcing its global growth strategy.

Soft2Bet’s First Step into the US Market

Soft2Bet has announced plans to launch an iGaming brand in New Jersey in summer 2025, marking its first venture into the US market.

This expansion is made possible through a market access agreement with Caesars Entertainment and is subject to regulatory approval from the New Jersey Division of Gaming Enforcement (NJDGE).

As a company with a strong presence across Europe and Latin America, Soft2Bet is strategically positioning itself to capitalize on the rapidly growing US online gambling market.

Soft2Bet’s Global Expansion Strategy

The company’s US expansion follows a series of successful market entries in Europe and Latin America:

• Greece (March 2025): Launched ElaBet.gr, featuring exclusive Greek-themed games and live casino tables tailored to local players.
• Spain: Secured a general gaming license, allowing full-scale operations in one of Europe’s most lucrative iGaming markets.
• Global Reach: Soft2Bet now holds 16 gaming licenses worldwide, covering key markets such as Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario, Romania, Spain, and Sweden.

Gamification: The Secret Weapon Behind Soft2Bet’s Success

Soft2Bet has gained recognition for its proprietary gamification tool, the Motivational Engineering Gaming Application (MEGA), designed to enhance player engagement and retention.

Proven Impact of MEGA:

• 400% increase in screen time among operators using the system.
  65% rise in net gaming revenue, showcasing significant player engagement improvements.

With this technology, Soft2Bet aims to differentiate itself in the competitive US market, offering a unique, immersive gaming experience.

What’s Next for Soft2Bet’s New Jersey iGaming Brand?

Soft2Bet has not yet revealed specific branding details for its upcoming New Jersey platform.

However, the company has promised further updates in the coming months, including:

• Official brand name announcement
• Exclusive features and promotions
• Regulatory approvals and launch roadmap

With New Jersey leading the US iGaming market, this move positions Soft2Bet for long-term success in North America.

A Bold Step Toward US Market Domination

Soft2Bet’s expansion into New Jersey marks a major milestone in its global growth strategy.

By partnering with Caesars Entertainment, the company secures a foothold in one of the most competitive iGaming markets.

With a proven gamification system, an ambitious roadmap, and a strong European foundation, Soft2Bet is set to redefine the US online gambling experience.

As the 2025 launch approaches, all eyes will be on Soft2Bet’s next big move in North America.