North Star Network Acquires Bojoko

Can strategic acquisitions reshape the iGaming affiliate landscape? North Star Network thinks so. The Paris-based affiliate group has announced its acquisition of Bojoko, a leading online casino affiliate brand. This deal accelerates North Star Network’s expansion into the iGaming sector, marking a significant shift from its sports betting roots. With Bojoko’s proven track record in casino affiliation, North Star Network aims to scale internationally and enhance its influence in the online gambling industry.

North Star Network Acquires Bojoko in Major iGaming Expansion

Key Points:

1. North Star Network Acquires Bojoko in Strategic Expansion Move

   • The acquisition strengthens North Star Network’s position in the casino affiliate market.
   • The deal is structured with upfront and earn-out payments, based on 2025 EBITDA performance.

2. Bojoko to Expand Globally Under New Ownership

   • Bojoko’s co-founder and CEO, Joonas Karhu, will continue to lead operations.
   • The acquisition enables Bojoko to reach new markets and enhance its player-focused solutions.

3. North Star Network Accelerates iGaming Growth

   • The deal follows North Star Network’s acquisition of Soccernet.ng and LatAm sports sites in 2024.
   • CEO Julien Josset confirms plans to expand Bojoko’s presence worldwide.

North Star Network Expands iGaming Influence with Bojoko Acquisition

North Star Network, a fast-growing digital affiliate powerhouse, has officially acquired Bojoko, a leading casino affiliate platform. This acquisition marks a significant milestone in North Star Network’s strategy to expand beyond sports betting and strengthen its foothold in the online casino industry.

The deal, finalized on February 17, 2025, includes all of Bojoko’s assets. While financial details remain undisclosed, the transaction follows a structured earn-out model based on Bojoko’s 2025 EBITDA performance, estimated at 3.0-4.5x earnings.

Why Bojoko? A Strong Casino Affiliate Brand

Launched in 2017, Bojoko quickly became a top-performing affiliate in the UK’s online casino market. It later expanded to Canada, building a reputation for:

• Player-driven insights and expert reviews.
• An innovative, user-friendly platform.
• A commitment to transparency in the iGaming sector.

With millions of players relying on Bojoko for casino recommendations, North Star Network saw a high-value opportunity to integrate and scale the brand globally.

Julien Josset, CEO of North Star Network, expressed enthusiasm for the acquisition:
“Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform.
Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future.”

North Star Network’s Rapid Expansion in iGaming

While historically focused on sports betting, North Star Network has been aggressively expanding its portfolio in iGaming.

Recent acquisitions include:

• Soccernet.ng (December 2024) – Strengthening its presence in the Nigerian sports betting market.
• LatAm sports media sites – Enhancing its reach in emerging Latin American gambling markets.

With Bojoko now part of its portfolio, North Star Network is cementing itself as a major player in the casino affiliate space.

Joonas Karhu, CEO of Bojoko, sees this as a defining moment for the brand:
“Since day one, our goal has been to empower players with expert insights and easy tools to make informed choices.
With North Star Network backing us, we’re now in a position to enhance our solutions and expand globally.”

Future Plans: Expanding Bojoko’s Reach

With the acquisition complete, North Star Network plans to:

1. Scale Bojoko’s operations internationally, expanding into new regulated markets.
2. Enhance player engagement tools, further improving Bojoko’s casino review and comparison platform.
3. Leverage North Star’s network and resources, optimizing SEO, content marketing, and affiliate partnerships.

“Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.” – Julien Josset, North Star Network CEO

A Game-Changer in Casino Affiliation

North Star Network’s acquisition of Bojoko is more than just a business deal—it’s a strategic move that reshapes the iGaming affiliate space. With a strong reputation, proven track record, and global ambitions, Bojoko is now positioned for significant international growth.

As North Star Network continues its expansion, the industry will be watching to see how this acquisition influences the competitive landscape in online gambling affiliation. The key question remains: What’s next for North Star Network as it cements its dominance in the iGaming space?