LeoVegas Integrates OddsMatrix to Strengthen Sportsbook

LeoVegas Group has partnered with EveryMatrix’s OddsMatrix, a move that will accelerate its shift towards an in-house proprietary sportsbook.

This integration will provide expanded sports coverage, enhanced odds feeds, and optimised pricing models, strengthening LeoVegas’ position in the global sports betting market.

The transition to an in-house sportsbook aligns with LeoVegas’ strategy to reduce reliance on third-party platforms and gain greater control over risk management and pricing strategies.

As LeoVegas enters its 13th year, this move marks a major step in its evolution, ensuring a more competitive and scalable sportsbook operation.

LeoVegas Integrates OddsMatrix to Power Proprietary Sportsbook Expansion

3 Key Points:

• LeoVegas integrates EveryMatrix’s OddsMatrix to support its transition to a proprietary sportsbook platform.
• The partnership enhances market coverage, allowing LeoVegas to customise odds feeds and refine pricing models.
• EveryMatrix expands its global footprint, following recent content supply agreements with Norsk Tipping and other regulated operators.

LeoVegas Strengthens Sportsbook Capabilities with OddsMatrix Integration

A Strategic Shift Towards a Proprietary Sportsbook

LeoVegas Group has announced its integration of EveryMatrix’s OddsMatrix, a key component in its transition to an independent sportsbook platform.

By leveraging OddsMatrix’s extensive sports data, pricing models, and real-time market coverage, LeoVegas aims to enhance its sportsbook operations across multiple jurisdictions.

This move follows MGM Resorts International’s acquisition of LeoVegas in 2022, which has driven a shift toward proprietary gaming solutions.

LeoVegas’ decision to move away from third-party sportsbook providers reflects an industry trend where operators seek greater control over trading, risk management, and product differentiation.

How OddsMatrix Enhances LeoVegas’ Sportsbook Operations

EveryMatrix’s OddsMatrix will provide LeoVegas with a customisable sportsbook solution, allowing the operator to:

• Expand sports betting markets with a broader range of events and in-play betting options.
• Optimise pricing models to enhance competitiveness and maximise profitability.
• Improve risk management through advanced data analytics and real-time market updates.
• Refine trading strategies with access to automated odds adjustments and real-time benchmarking.

By integrating OddsMatrix’s technology, LeoVegas ensures that its sportsbook offering remains flexible, scalable, and aligned with evolving industry demands.

EveryMatrix Expands Global Presence with New Partnerships

This deal is part of EveryMatrix’s continued expansion, reinforcing its presence in the regulated iGaming market.

• Recent key milestones for EveryMatrix include:
• Norsk Tipping Partnership: EveryMatrix secured a public procurement deal to supply Norway’s state-run gambling operator with third-party gaming content via its SlotMatrix aggregation platform.
• North America Growth: The company has expanded its footprint in Canada and the US, with increasing interest from state-licensed operators.
• Latin America Expansion: EveryMatrix has continued to strengthen its presence in LatAm, where operators are adopting new sportsbook and casino solutions.

Erik Nyman, President of EveryMatrix Americas, stated:

“We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations worldwide and transitions to a new proprietary sportsbook.”

Why LeoVegas’ Proprietary Sportsbook Strategy Matters

Key Benefits of an In-House Sportsbook:

• Greater control over product innovation – LeoVegas can tailor its sports betting experience to customer preferences.
• Optimised pricing models – The company can benchmark odds against competitors and adjust market offerings dynamically.
• Improved profitability – By reducing third-party costs, LeoVegas maximises its revenue potential.
• Enhanced regulatory compliance – A custom-built sportsbook allows for seamless adaptation to local regulatory frameworks.

With EveryMatrix’s OddsMatrix, LeoVegas is well-positioned to scale its sportsbook operations, creating a more competitive and engaging betting experience for its customers.

A Landmark Move for LeoVegas and EveryMatrix

LeoVegas’ integration of OddsMatrix marks a significant milestone in its journey toward a fully proprietary sportsbook.

This partnership not only strengthens LeoVegas’ global sportsbook operations but also highlights EveryMatrix’s continued influence in the regulated iGaming market.

With expanded market coverage, optimised pricing models, and enhanced trading strategies, LeoVegas is set to compete at the highest level in sports betting.

As the operator moves into its 13th year, this strategic shift ensures it remains at the forefront of the evolving online gaming landscape.