Mike Quigley Joins PrizePicks as Chief Marketing Officer

PrizePicks has appointed Mike Quigley as its new Chief Marketing Officer (CMO), adding a seasoned gaming industry veteran to its leadership team.

Quigley, formerly with EA, YouTube, and Niantic, brings decades of expertise in digital marketing and player engagement.

His appointment signals PrizePicks’ commitment to scaling its brand, innovating campaigns, and elevating player experiences in fantasy sports.

Discover how Quigley’s gaming and tech background will shape PrizePicks’ future in the competitive fantasy sports industry.

Former EA and Niantic Executive Mike Quigley Named PrizePicks CMO

3 Key Points:

1. Mike Quigley Joins PrizePicks as CMO: The former EA, Niantic, and YouTube marketing executive will lead PrizePicks’ branding, campaigns, and engagement strategies.
2. Strong Gaming and Digital Background: Quigley played a key role in launching global franchises like FIFA, Madden, The Sims, and Pokémon Go.
3. PrizePicks Expands Leadership Team: Quigley will report to CEO Mike Ybarra, another gaming industry veteran who transitioned to fantasy sports leadership.

PrizePicks, a leading daily fantasy sports operator in North America, has named Mike Quigley as its new Chief Marketing Officer (CMO).

Quigley, a former executive at EA, YouTube, and Niantic, brings extensive experience in brand development, digital marketing, and player engagement. He will oversee PrizePicks’ marketing vision, campaign strategy, and brand growth efforts.

His appointment follows the hiring of former Blizzard President Mike Ybarra as CEO in August 2024, further signaling PrizePicks’ ambition to blend gaming expertise with fantasy sports innovation.

A Gaming Industry Veteran Joins Fantasy Sports

Quigley’s two-decade career in gaming and digital entertainment includes leadership roles at some of the biggest names in the industry:

• VP of Global Marketing at EA Games (2002–2010): Led campaigns for FIFA, Madden NFL, Medal of Honor, Command & Conquer, and The Sims.
• Director of Consumer Marketing at YouTube (2010–2013): Focused on user growth and video engagement strategies.
• Global Marketing Director at Google: Developed innovative digital campaigns and audience engagement tactics.
• CMO at Niantic (2015–2024): Oversaw the global rise of Pokémon Go and other AR-based gaming experiences.

At PrizePicks, Quigley will leverage his background in player engagement and digital marketing to expand the company’s footprint in the rapidly evolving fantasy sports industry.

PrizePicks Leadership Sees Gaming-Turned-Gambling Crossover

The appointment marks another gaming industry veteran moving into fantasy sports and gambling.

PrizePicks CEO Mike Ybarra, formerly of Blizzard Entertainment, expressed confidence in Quigley’s ability to elevate PrizePicks’ marketing efforts:

“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement and scaling successful brands.”

Quigley himself is excited about his new role in the fantasy sports sector:

“I admire PrizePicks’ relentless focus on exceeding player expectations and delivering innovative experiences. I look forward to amplifying the brand’s engagement with sports fans.”

A New Era for PrizePicks’ Marketing Strategy

With Quigley now leading marketing efforts, PrizePicks is poised for aggressive growth in player acquisition, brand recognition, and campaign innovation.

His expertise in digital ecosystems, audience retention, and immersive gaming experiences could help PrizePicks:

• Expand its fantasy sports offerings with new gameplay innovations.
• Strengthen brand partnerships with leagues, teams, and sports personalities.
• Enhance user engagement through cutting-edge marketing strategies.

PrizePicks Strengthens Leadership with Industry Heavyweights

By bringing in Mike Quigley as CMO, PrizePicks reinforces its position as a leading daily fantasy sports operator.

With Quigley’s gaming and digital marketing experience, alongside CEO Mike Ybarra’s leadership, PrizePicks is set to accelerate growth, innovate its offerings, and redefine player engagement.

Expect bold marketing strategies, new partnerships, and a player-first approach as PrizePicks continues its expansion in the competitive fantasy sports industry.