Scientific Games and Allwyn Introduce SCiQ Lottery Tech in UK

Scientific Games and Allwyn have partnered to launch SCiQ lottery retail technology in the UK, debuting at Asda supermarkets.

The technology, already in use across the US, aims to modernize scratchcard sales, improve inventory tracking, and enhance security.

This trial could reshape how National Lottery tickets are sold, offering retailers better analytics and players a more seamless experience.

Discover how SCiQ technology is transforming the lottery retail landscape and what this means for the future of UK lottery sales.

Scientific Games and Allwyn Introduce SCiQ Lottery Tech in Europe, Debuting at Asda

3 Key Points:

1. SCiQ Technology Debuts in the UK: Scientific Games’ retail solution launches at Asda, marking its first entry into the European market.
2. Enhancing Retailer Efficiency and Security: SCiQ improves inventory tracking, sales analytics, and scratchcard security, streamlining lottery operations.
3. A Trial for Future Expansion: Allwyn and Asda will assess SCiQ’s impact before planning a wider rollout across UK retailers.

Scientific Games and Allwyn have introduced SCiQ, an advanced retail lottery ecosystem, to the UK market, launching at Asda supermarkets. This marks the technology’s European debut, following successful implementations across multiple US states.

SCiQ aims to modernize how retailers manage and sell National Lottery scratchcards, ensuring improved security, real-time inventory tracking, and streamlined operations.

How SCiQ Enhances Lottery Retail Operations

SCiQ technology offers several key features to optimize scratchcard sales, including:

• Automated inventory management, reducing manual tracking for retailers.
• Real-time sales analytics, providing insights into consumer purchasing trends.
• Enhanced security features, protecting against theft and fraud.
• Market basket performance tracking, helping retailers understand player behaviors.

By integrating these functions, Scientific Games and Allwyn aim to create a more efficient, data-driven lottery retail system, benefiting both retailers and consumers.

A Trial Phase with Future Expansion in Mind

The Asda rollout represents the first phase of SCiQ’s UK trial, with Scientific Games, Allwyn, and Asda working together to assess its effectiveness.

Christopher Allen, VP of Lottery Marketing Strategy at Scientific Games, highlighted the company’s commitment to lottery innovation:

“Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape. We are delighted to bring SCiQ to our partnership with Allwyn and thrilled that Asda is the first UK retailer to deploy the system.”

Similarly, Allwyn Operations Director Jenny Blogg emphasized SCiQ’s potential to transform the National Lottery experience:

“We’re deploying innovative lottery technology fit for the future. This concept will change how players and retailers interact with scratchcards. We’ll assess results over the next few months before determining our next steps.”

SCiQ’s Expansion: A Global Success Story

SCiQ has already seen successful implementations across the United States, including a launch in Colorado in September 2024. The technology has been praised for reducing retailer workload, preventing fraud, and enhancing consumer engagement.

Given SCiQ’s proven impact, the UK trial at Asda could pave the way for wider adoption across major UK retailers, further modernizing the country’s lottery industry.

A Step Toward the Future of UK Lottery Sales

The introduction of SCiQ in Asda marks a major step forward for the UK’s National Lottery, blending innovation with enhanced security and efficiency.

If the trial proves successful, SCiQ could become a standard feature across UK retailers, reshaping how scratchcards are sold and managed.

With Scientific Games, Allwyn, and Asda leading the charge, the future of lottery retail in the UK looks increasingly digital, data-driven, and player-friendly.