Stake Aims for Market Leadership in Brazil’s Regulated iGaming

Brazil’s newly regulated gambling market launched on January 1, and Stake is positioning itself as a dominant player.

With a rapidly growing team in São Paulo, strategic sports partnerships, and a focus on innovation, Stake is expanding aggressively.

The operator aims to disrupt Brazil’s gaming sector, moving beyond conventional offerings to provide a unique betting experience.

Discover Stake’s strategy for market leadership, its exclusive partnerships, and its plans for the future of Brazilian iGaming.

Stake Aims to Dominate Brazil’s Emerging iGaming Market with Strategic Expansion

3 Key Points:

1. Stake Expands in Brazil: The company has launched operations in São Paulo, growing its team from one to 15 employees in two months.
2. Strategic Sponsorships Drive Growth: Partnerships with UFC Brazil, Esporte Clube Juventude, and Formula One drivers boost Stake’s brand presence.
3. Aiming for Market Leadership: Stake aims to secure a top-five position in Brazil by 2025, with ambitions to become the industry leader.

With Brazil’s gambling market officially regulated, Stake is making bold moves to cement its position as a major force. Speaking at iGB Affiliate and ICE Barcelona, Stake Brazil’s newly appointed Country Manager, Thomas Carvalhaes, outlined the company’s growth strategy and long-term vision.

Stake’s aggressive expansion includes:

• Establishing a local presence in São Paulo, with plans to expand further.
• Forging high-profile sponsorships with major sports entities.
• Leveraging global brand power to attract Brazilian bettors.

The Brazilian market, Carvalhaes noted, lacks innovation, with many operators offering similar products. Stake aims to disrupt the industry by introducing fresh ideas and enhancing player experiences.

Building Stake’s Brand Through High-Profile Sponsorships

To strengthen its market position, Stake has partnered with:

• Esporte Clube Juventude, expanding its football sponsorship portfolio.
• UFC Brazil, aligning with one of the fastest-growing sports markets.
• Formula One drivers Pietro and Enzo Fittipaldi, boosting brand exposure in motorsports.

Carvalhaes emphasized that these partnerships are strategically chosen to match Stake’s vision of breaking industry norms.

“We are associated with Formula One, UFC fighters, and even high-profile figures like Drake. This is the mindset we carry into Brazil,” he said.

Stake is also exploring a new brand ambassador for Brazil, promising innovative marketing campaigns tailored to Brazilian audiences.

Rapid Team Growth and Operational Expansion

Stake’s physical presence in Brazil is expanding faster than expected.

• In just two months, the São Paulo office grew from a single employee to 15.
• The current office is already at capacity, with plans for further expansion.
• Stake is investing heavily in B2B partnerships to optimize user experience, IT infrastructure, and compliance.

Carvalhaes believes that local expertise and strategic hiring will be critical to Stake’s success in the competitive Brazilian market.

Stake’s Vision: Climbing to the Top of the Brazilian Market

With Brazil’s regulatory framework now in place, competition among operators is intensifying. Despite this, Stake remains confident in its ability to rise to the top.

Carvalhaes outlined an ambitious growth roadmap:

• Short-term goal: Secure a top-five position in Brazil by the end of 2025.
• Mid-term target: Break into the top three operators within a few years.
• Ultimate ambition: Become Brazil’s number one gaming operator.

“We are not a small brand; we are Stake. We have the resources, the vision, and the ambition to lead the market,” he said.

With a strong operational foundation, high-profile partnerships, and an innovative mindset, Stake is well-positioned to challenge industry giants and redefine Brazil’s betting landscape.

Stake’s Unstoppable Rise in Brazil’s iGaming Market

As Brazil’s gambling industry undergoes transformation, Stake is seizing the moment, leveraging innovation, sponsorships, and aggressive expansion.

With a fast-growing local team, strategic sports partnerships, and a bold ambition to dominate, Stake is on track to become a top contender in Brazil’s competitive betting industry.

The company’s next moves—potential brand ambassador deals and continued expansion—will be key to its rise. Expect Stake to shake up the market, pushing boundaries and setting new standards in Brazil’s gaming industry.