Greentube Expands in Brazil Through New bet365 Partnership

Greentube, the digital arm of Novomatic, has inked a major content deal with bet365 in Brazil.

This partnership allows bet365 to distribute Greentube’s gaming portfolio, including top-performing slots and casino titles.

With Brazil’s newly regulated iGaming market taking shape, this move enhances bet365’s offering and expands Greentube’s footprint.

Discover how this deal positions both companies for success in one of the fastest-growing gaming markets in Latin America.

Greentube and bet365 Join Forces to Expand in Brazil’s iGaming Market

3 Key Points:

1. Strategic Market Entry: Greentube’s partnership with bet365 strengthens its position in Brazil’s regulated online gambling industry.
2. Expanding Global Presence: Greentube recently entered Finland and the US, broadening its reach in major gaming jurisdictions.
3. bet365’s Growth in Brazil: The deal follows bet365’s partnerships with Incentive Games and its strong financial performance in FY2024.

Greentube, Novomatic’s interactive gaming division, has announced a landmark partnership with bet365, further cementing its presence in Brazil’s regulated iGaming market. This deal enables bet365 to distribute Greentube’s slot and casino titles, bringing popular games like Piggy Prizes and Diamond Link to Brazilian players.

With Brazil’s online gambling market officially regulated, operators and suppliers are racing to secure strategic partnerships. Greentube’s collaboration with bet365, one of the world’s leading betting brands, marks a significant step in expanding its content distribution across Latin America.

Greentube’s Global Expansion Strategy

This agreement follows Greentube’s recent expansion into Finland through a partnership with Veikkaus, the country’s state-owned gaming operator. Additionally, in Q4 2024, the company strengthened its US market presence by partnering with Hard Rock Digital in New Jersey.

Speaking on this latest move, David Bolas, Commercial Director at Greentube, expressed enthusiasm:
“We are thrilled to launch with a key partner like bet365 on day one of this newly regulated market. This collaboration will allow us to expand our gaming footprint in Brazil further. The new regulatory environment represents an exciting opportunity to continue to offer our top-tier gaming content while guaranteeing a secure and enjoyable experience for players.”

bet365’s Rapid Expansion in Brazil

For bet365, this deal aligns with its broader expansion strategy in Brazil. Earlier this year, the operator also partnered with Incentive Games, enhancing its localized gaming content. Additionally, bet365’s FY2024 report highlighted its strong financial performance, with a £3.72 billion ($4.63 billion) turnover.

A bet365 spokesperson commented on the partnership:
“We are delighted to partner with Greentube and bring their diverse range of games to our platform in Brazil. Greentube’s reputation for delivering top-quality content aligns perfectly with our commitment to providing the best gaming experience for our customers. We look forward to a successful partnership to enhance our offering in this exciting new market.”

Brazil: A Booming iGaming Market

With a population of over 200 million, Brazil presents one of the most lucrative gaming markets in the world. Following the implementation of regulatory reforms, the country has become a hotspot for global operators and suppliers.

Greentube and bet365 are among the 68 initial companies approved to operate in Brazil, positioning them as early movers in a market projected to generate billions in annual revenue.

A Strategic Partnership for Long-Term Success

The Greentube-bet365 partnership marks an important milestone in Brazil’s gaming landscape, demonstrating the growing demand for high-quality casino content. With bet365 expanding aggressively in Latin America and Greentube continuing its global growth strategy, both companies are set to thrive in Brazil’s dynamic online gaming sector.

As Brazil’s iGaming industry matures, partnerships like this will play a crucial role in shaping the competitive market, driving innovation, player engagement, and regulatory compliance.