Altenar Expands North American Reach with Matthew Ferrara

Altenar, a global sportsbook technology provider, is strengthening its foothold in North America.

With the appointment of Matthew Ferrara as Sales Manager, Altenar targets strategic growth in regulated iGaming markets.

Ferrara’s expertise in US sports and business development aligns with Altenar’s aggressive international expansion strategy.

Discover how Ferrara’s appointment signals Altenar’s commitment to dominating the North American iGaming scene.

Altenar Bolsters North American Expansion with Key Appointment

3 Key Points:

1. Strategic Hiring: Altenar appoints Matthew Ferrara to accelerate growth in North America’s regulated sports betting markets.
2. Experienced Leadership: Ferrara brings expertise from Superbet and Kero Sports, focusing on US sports and business development.
3. Global Growth: Altenar recently secured partnerships and licenses in Greece, Georgia, and beyond, boosting its international presence.

Altenar, a leading sportsbook software provider, has appointed Matthew Ferrara as its new Sales Manager for North America. Based in Miami, Ferrara will spearhead Altenar’s sales operations, driving growth across regulated iGaming markets in the region.

Ferrara brings a wealth of experience in sports betting and business development, having held key roles at Superbet and Kero Sports. At Superbet, Ferrara worked as a live trader for US sports, gaining invaluable insights into market trends. At Kero Sports, he served as Business Development Manager, leading strategic partnerships and outbound sales initiatives.

Altenar’s North American Ambitions

Ferrara’s appointment aligns with Altenar’s broader strategy to expand its footprint in North America. The region’s rapidly evolving iGaming landscape presents vast opportunities for innovative sportsbook providers like Altenar. Ferrara’s background in US sports and expertise in business development make him a natural fit to lead these efforts.

Charlie Williams, Altenar’s Commercial Director, welcomed Ferrara to the team, stating:
“We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets.”

Ferrara joins Altenar amid a wave of strategic hires. Recently, the company also appointed Sam Hill as Sales Director and Frederico Caputi as Regional Sales Manager for Latin America. These moves demonstrate Altenar’s commitment to bolstering its global sales infrastructure.

Global Partnerships and Growth

Altenar has been on a growth trajectory, marked by high-profile partnerships and licenses across key markets. In December 2024, Altenar partnered with BetStarters to integrate its sportsbook platform across Latin America, Asia, and Africa.

Earlier in the year, Altenar secured a B2B license in Greece and expanded into Georgia through a collaboration with Ambassadoribet. These developments reinforce Altenar’s position as a global leader in sportsbook technology.

Driving iGaming Innovation in North America

Matthew Ferrara’s appointment underscores Altenar’s commitment to expanding in North America, one of the fastest-growing iGaming regions. With a proven track record in US sports and business development, Ferrara is well-positioned to lead Altenar’s efforts in this competitive market.

As Altenar continues to grow through partnerships and strategic hires, it cements itself as a key player in regulated sports betting and iGaming. With Ferrara’s leadership, the company is set to achieve significant milestones in North America and beyond.