Scientific Games Seals 7-Year Berlin Lottery Deal

Imagine a top lottery bridging retail and digital experiences through a unified gaming platform.

That’s precisely what Scientific Games accomplishes in its seven-year partnership with the Deutsche Klassenlotterie Berlin (DKLB).

Picture seamless SYMPHONY technology powering robust omnichannel lottery sales, including scratchcards, iLottery, and draw-based games.

Keep reading to discover how this agreement modernises the Berlin Lottery and sets a new standard in European lotteries.

Scientific Games Secures Seven-Year Berlin Lottery Contract with SYMPHONY

3 Key Points

1. Seven-Year Deal: Scientific Games and DKLB extend a two-decade partnership for an innovative, long-term solution.
2. SYMPHONY System: The versatile platform merges retail, digital, and mobile channels, plus future entertainment channels.
3. Omnichannel Delivery: SG PAM player account management integrates EUROJACKPOT, LOTTO, and KENO across multiple sales points.

Scientific Games (SG) has inked a seven-year contract with the Deutsche Klassenlotterie Berlin (DKLB), enhancing both retail and digital lottery operations. Backed by SYMPHONY, SG’s next-generation gaming system, the partnership reaffirms a thriving collaboration that began over twenty years ago.

SYMPHONY: Unifying Retail and Digital

Under this accord, SG deploys SYMPHONY, a robust platform combining multiple sales channels—retail, digital, mobile, and potential future game content. This framework allows the Berlin Lottery to optimise offerings, from scratchcard games to online draws. By tapping into an omnichannel approach, DKLB can cater to modern-day bettors wherever they choose to play.

Moreover, SYMPHONY integrates the SG PAM solution, or player account management. Through SG PAM, the same system can handle user registrations, deposit flows, gameplay history, and more. Lottery customers can move seamlessly between in-store or online gaming, all while maintaining a cohesive experience.

A Decades-Long Relationship

Matthias Müller, Vice President of International Lottery Systems for Scientific Games, highlights the “versatile multi-tenant platform” that powers the synergy. The *“enhanced lottery system ensures best-of-breed system integration throughout the life of our agreement,” he notes. The synergy between DKLB and SG has continued for decades, proving that reliability and innovation can evolve side by side.

Hansjörg Höltkemeier, CEO of Lotto-Berlin, shares a similar view, stressing that the advanced system architecture will bolster operational safety and cybersecurity. He applauds how it paves the way for “an excellent, system-supported customer experience across all our sales channels.”

Omnichannel Gaming Across Popular Titles

In practice, the SYMPHONY system fosters a streamlined approach to high-profile titles like EUROJACKPOT, LOTTO, KENO, and instant games. Players can engage using their preferred channel—whether in person at a local retailer or online via an app or website. The system also encourages progressive expansions, supporting new gaming entertainment or innovative multi-state collaborations.

Scratchcard sales also stand to benefit. With precise data analytics, DKLB can adjust distribution and marketing tactics, ensuring strategic product availability. This approach merges a user-centric design with business intelligence, amplifying revenue potential for Berlin’s public programs and essential causes.

By landing a seven-year contract with the Berlin Lottery, Scientific Games deepens a longstanding alliance anchored by SYMPHONY’s cutting-edge capabilities. The wide-ranging platform unites retail and digital lottery channels, guaranteeing secure, modern gameplay experiences. As DKLB and SG champion this system, Berliners can look forward to expanded offerings and advanced technology shaping the future of lottery engagement in Germany.