Greco’s Risk Engine Boosts Lottoland’s Global Lottery

Imagine a lottery operator monitoring real-time risk while optimizing every player’s journey worldwide.

That’s exactly what Lottoland gains through Greco’s Gameplay Risk Engine, an advanced risk and player optimisation tool.

Picture seamless data-driven insights boosting operational efficiency, fueling global expansion, and raising the bar on safety.

Uncover how this powerful partnership reshapes lottery gaming and fortifies Lottoland’s leading position.

Greco Powers Lottoland: Advanced Risk Engine Boosts Global Lottery Innovation”

3 Key Points

1. Lottoland integrates Greco’s Gameplay Risk Engine for comprehensive risk management and player optimisation.
2. The engine delivers targeted insights, boosting operational efficiency across 15 global markets.
3. Both companies share a focus on innovation, championing user protection and a dynamic, data-driven lottery experience.

Greco has just announced a strategic partnership with Lottoland, a multinational lottery operator known for its broad global footprint. By adding Greco’s Gameplay Risk Engine to its repertoire, Lottoland intends to bolster risk management, refine player optimisation, and uncover deeper operational efficiency insights. This move underscores Lottoland’s commitment to a proactive approach, ensuring its 20 million global customers receive top-tier, secure services.

Lottoland already operates in 15 distinct markets, demonstrating significant reach worldwide. In March 2024, Lottoland Deutschland secured its German licence, clinching a coveted place on the national regulator’s whitelist. Subsequently, the brand wrestled with legislative complexities in Ireland. Mike Kirwan, then Lottoland VP for the UK and Ireland, raised concerns after Ireland’s Minister of State at the Department of Justice declined to meet him pending the Gambling Regulation Bill 2022. Despite that hiccup, the bill ultimately passed in October. More recently, Lottoland inked a partnership with Playson, injecting fresh gaming experiences for its users.

Now, the brand is intensifying its focus on refined risk assessment and real-time player monitoring. The Gameplay Risk Engine by Greco captures data points revealing potential red flags and hidden opportunities. This advanced analysis not only flags potential issues but also drives player optimisation by tailoring campaigns and improving user engagement. For Lottoland, that means seamless alignment between marketing and compliance.

Commenting on the partnership, Kirwan—who now serves as Lottoland’s VP Marketing & Commercial—said: “At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviors, ensuring a secure and seamless experience for our growing community of 20 million customers.” He positions this move as an organic step, helping Lottoland manage its swelling user base responsibly.

Greco Co-Founder and CEO, Ozric Vondervelden, echoed that excitement. He stated: “We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space.”

Moreover, this synergy forms part of a broader industry trend. As betting and lottery operators face more intricate regulatory standards, solutions like Greco’s become indispensable. Risk engines can detect unusual betting patterns or potential fraud, safeguarding both players and the operator’s integrity. By sifting through vast data sets, an effective risk engine automatically flags high-risk users and suspicious transactions, reducing the strain on manual checks.

Simultaneously, the solution’s player optimisation dimension harnesses predictive analytics to enrich each user’s experience. Recognizing habitual or at-risk gamblers early can help Lottoland push responsible gaming measures. This synergy fosters trust and fosters sustainability, ensuring the operator can grow without sacrificing user well-being. Meanwhile, real-time metrics supply Lottoland’s marketing teams with live insights, enabling them to fine-tune promotional offers and evaluate new game rollouts swiftly.

This partnership also marks the second recent agreement for Greco. In December, Bad Hombre integrated the Gameplay Risk Engine to fortify its own operation. For Greco, these expansions confirm its credibility and resilience in the competitive gambling tech market. The brand’s systems harness algorithms fine-tuned for both security and commercial performance—a duality that resonates with ambitious operators like Lottoland.

With Greco’s Gameplay Risk Engine in the mix, Lottoland demonstrates its ongoing commitment to security, efficiency, and user-centric innovation. By combining advanced analytics with proven risk mitigation tools, Lottoland remains poised to serve its worldwide user base responsibly. As the lottery sector evolves, solutions that merge player optimisation and robust risk management will set the standard, and Lottoland’s latest partnership could well inspire similar moves across the industry.