bet365 Highlights Top US Sports Betting Trends for 2024

Sports betting is evolving, and bet365’s latest report uncovers the trends shaping the industry in 2024.

From the rising popularity of women’s sports to the expansion of player prop betting, the insights are eye-opening.

Whether you’re a bettor or an operator, understanding these trends can give you a competitive edge in the growing market.

Explore bet365’s analysis and discover what’s driving betting activity across North America and beyond.

bet365’s 2024 Report Unveils Key Sports Betting Trends in the US and Beyond

Key Points

1. Women’s Sports Betting Surges: WNBA betting grew 67%, fueled by emerging stars and increased media visibility.
2. Player Prop Betting Expands: Star athletes like Nikola Jokic and Saquon Barkley drew attention to individual performance-focused prop markets.
3. NFL and NBA Lead Activity: Teams like the Kansas City Chiefs and Boston Celtics dominated, driving record-breaking betting engagement.

bet365’s 2024 Sports Betting Trends: Key Insights

Global operator bet365 has released its 2024 Year in Sports Betting report, shedding light on pivotal trends and evolving market dynamics. Covering regulated markets across North America, Latin America, and Europe, the report highlights a growing focus on tailored betting experiences and expanding markets.

NFL Dominance and Player-Centric Betting

The Kansas City Chiefs led NFL betting activity in 2024, driven by their stellar on-field performance and heightened media interest surrounding Travis Kelce. The NFL as a whole remained the backbone of sports betting, with player props emerging as a major draw for fans.

In the NBA, the Boston Celtics ranked first in wagers, closely followed by the Oklahoma City Thunder. Bettors showed increasing interest in individual player performance, with prop bets centering on athletes like Nikola Jokic, whose stats became a focal point.

Women’s Sports Betting on the Rise

Women’s sports saw a 67% increase in WNBA betting, marking a significant shift in betting preferences. Enhanced media coverage and standout performances by emerging players fueled this trend. The report also notes increased engagement with women’s college basketball, aligning with broader shifts in audience behavior.

The momentum behind women’s sports reflects a growing appetite for diverse betting opportunities and broader fan engagement across genders.

Player Prop Markets: A Growing Trend

Player props gained substantial traction, particularly in the NFL and NBA, as bettors sought more personalized betting options. Metrics focused on individual athlete performance became a staple for fan engagement. For instance, Saquon Barkley’s rushing stats or Jokic’s triple-doubles provided compelling opportunities for bettors.

This growth aligns with the industry’s shift toward customized experiences, where bettors can engage on a deeper, more individual level.

bet365’s Strategic Growth

Beyond trends, bet365’s report underscores the company’s expanding global operations. In 2024, the operator launched services in Pennsylvania and entered the Peruvian market. Preparations for a potential entry into Brazil are also underway, pending regulatory approval.

Collaborations with Inspired Gaming and Playtech in Pennsylvania, and a partnership with Betmakers for fixed-odds horseracing in New Jersey and Colorado, highlight bet365’s focus on innovative growth strategies.

Bet365’s hallmark features, such as early payouts and flash betting options, continued to elevate user experiences, solidifying its position as a market leader.

Bet365’s 2024 Sports Betting Trends report highlights a dynamic year for the industry. From the rise of women’s sports betting to the growing popularity of player props, the data reveals an ever-evolving landscape.

As bet365 continues its global expansion, it sets a benchmark for innovation and user-focused experiences in sports betting. These trends underline the importance of adaptability and creativity in meeting bettor expectations and navigating the future of the industry.